An entrepreneur and an experienced Business Professional with a laser focus on company growth
“If you work for money, you earn money, but if you work for your passion, you earn money, fame, and most importantly, satisfaction. Feeling valued is what establishes a real connection for team members to their work. – Pooja Singhal ( MD, 360 DEGREE CLOUD)
OVERVIEW OF 360-DEGREE CLOUD TECHNOLOGIES
360 Degree Cloud is a Platinum-tier, boutique Salesforce firm that provides specialized Salesforce services like staff augmentation to other Salesforce SI Partners, product development to ISVs that want to enter the AppExchange App market, and niche implementation services to Salesforce-powered businesses for all Salesforce technology and products. They’re a cohort of 600+ Salesforce resources with multi-cloud talent and certifications.
Aside from Salesforce Consulting and implementation (or consulting business unit), their product expertise has helped them branch into a product business unit, 360 SMS. 360 SMS is a flagship, category-defining Salesforce communication solution and the best solution for texting/ WhatsApp you can find for Salesforce.
BACKBONES OF THE FIRM
As MD of 360 Degree Cloud, Pooja Singhal oversees employee engagement and company culture, HR initiatives, and key people operations. She is an entrepreneur and an experienced Business Professional with a laser focus on company growth, process improvement and standardization, team development, and exceeding revenue goals. She started 360 Degree Cloud in 2012. Pooja Singhal held a Bachelor’s in Computer Science and pursued her Master’s in Business Administration in the field of International Business(IB) and Human Resources.
Pooja has also been an HR professional with 14+ years of experience working across an array of aspects of Human Resources ranging from Recruitment, People Management, and Policy Making to Performance Appraisals, Learning, and Skill Development. Pooja’s motto in life is to ‘Think Big and Be big.’ she was blessed to be born into a rich family and never worked for money.
Aside from Pooja, 360 Degree Cloud has two other key people. Siddharth Sehgal is the CEO and co-founder of the wildly successful 360 SMS App. He defines high-level objectives and future direction for their Salesforce businesses and also builds products that help businesses. Rohit Bhalla, the COO of 360 Degree Cloud, oversees all operations in the consulting business unit.
REGARDING CLIENTELE
360 Degree Cloud clients are primarily high-growth companies and other Salesforce Implementation partners looking to use Salesforce CRM to grow their business with end-to-end CRM management. They also wish to use SMS and other texting channels as their key mode of communication. Clients in this space generally come to them for better conversions, retention, and messaging compliance.
WHAT’S QUIRKY ABOUT A 360-DEGREE CLOUD?
360-degree cloud work for the growth of their customers. So they have a long-term vision and foresight while working with them. 360 Degree Cloud know that they grow only if they grow. With that in mind, they’ve invested heavily in technology and resources to realize their vision.
Every 360 cloudian works for the customer’s growth. They strongly believe in distilling complex, powerful capabilities into point-and-click technology to help organizations move the needle faster and reduce the time to value ROI and go-lives.
HOLY GRAIL OF 360 DEGREE CLOUD
360 Degree Cloud wants to be known as the company that provides the most growth to the customer, understands their value system the best, and helps them grow 4x faster.
Immersive technology is making a big impact on enterprises. As an IT firm, they believe and have seen that embracing new, interactive technology can completely change a company. They’re a technology-first company, and they try to automate everything with technology so a 360 Degree Cloud can get the same power and experiences for everyone.
Important perspective: For an organization to grow, people and processes are central. As an active co-founder of 360 Degree Cloud since its inception in 2011, Pooja has interviewed roughly 2000 candidates so far. That’s because growth comes from good organizations, which comes from good People. She has also laid the bedrock of foundational processes for companies’ operations, which gave them the runway to revise them as they grew.
CHALLENGES FACED DURING WIDESPREAD
Challenges were mostly human, and the pandemic took an emotional toll like it did on any of those that have lost loved ones. 360 Degree Cloud overcame them together by coordinating with each other in a virtual CoVID war room, giving their employees space, and dealing with emerging needs sensitively.
They also transitioned from a work-from-office culture to a work-from-home culture. 360 Degree Cloud imbibed that with aplomb and gave their employees the freedom to be around their loved ones.
Operationally though, they actually shined and came into their own in the pandemic. They’ve grown 4- fold in the two years since the pandemic started to a team of 600.
TRENDS IN THE INDUSTRY
Salesforce is at a critical turning point and now entering the stage of mature AI-based solutions that may completely change how a CRM core function is perceived. Increasingly, even creative functions are witnessing an inevitable penetration of these technologies. 360 expects more Salesforce acquisitions down the line to fully make AI-first operations a part of how business is run.
Consequently, the firm pursues certifications for its Salesforce talent to understand and employ what AI can truly do for business data.
HOW 360 DEGREE CLOUD IS ENCOURAGING THEIR EMPLOYEES?
For Pooja ( MD,36O degree cloud), encouragement looks like leadership support, ownership, and appreciation. As a leader, she believes true leadership stems from working ‘with’ people in their natural habitat and mode of work. It is the opposite of being bossy and instead espouses true support for the needs of people that work with you. Such communication needs to be devoid of all hesitation and judgment – there are no wrong answers or stupid questions.
Ownership of work for Pooja is giving people space at the table and letting them be responsible. Appreciation and acknowledgment to are essential to us as social beings.
STRATEGIES THAT MADE 360 DEGREE STAND HIGH
360-degree cloud is working on reaching most businesses to change their lives because they see many struggling businesses. They’d like to impart their knowledge of cloud technology to them to bring them back to profitability and growth. One customer strategy 360 Degree Cloud has learned is to work from the heart and not the mind. There’s an ocean of companies just going through the motions working with little passion for the impact they create, and you don’t want to be them. And another strategy they’ve taken too strongly is to keep the customer at the center of everything their business does.
There are only a few and proud that work with the customer in mind, and that’s where you want to be. Those are the ones that take home all the success and glory in the market.
Without a thoughtfully crafted customer experience, your product falls flat, and customer relations sour pretty quickly. It’s truly a competitive advantage. The company realized this quite early on at 360 SMS and 360 Degree Cloud, which is why 360 Degree Cloud has almost every review raving about their prompt and knowledgeable support teams.
FUTURE ENDEAVOURS
The company has seen a gap in the communication landscape, and it will be evolving this landscape even further. They will also be entering the Telephony market soon. And as they always do, they like to bring you only the best that Salesforce and communications technology offer to give your business teams a true competitive edge, even when competitors around you are struggling.
ADVICE TO THE READERS
TECH. TECH. AND THEN MORE TECH.
Invest in tech. Invest in automation because it’s the future of business one way or the other. Pooja Singhal( MD )has learned from her experience that anything mundane can most likely be automated to claw back time for more productive revenue-generating tasks, like strategic decisions. And invest in technology wholeheartedly. Don’t give yourself targets to reach before investing in tech. Technology will get you to those targets and beyond much faster.
Pooja Singhal would like to give away the best marketing strategy at 360 Degree Cloud for absolutely free. It’s called care. If you care for your customers, your employees, and your vendors, then that’s the best marketing you can do for your company.
