Saurabh Ganguly – the name has become synonymous with “comeback”. Today, we will listen to the story of Mr. Saurabh Ganguly, the CEO and Founder of Digital MarkEthics; who is also a comeback king just like his namesake and believes to send all the obstacles coming his way over the boundary. In this interview, we got the opportunity to hear directly from Mr. Ganguly about his journey as an entrepreneur and how he has established his company in such a short span of 18 months.
Q. Can you please tell us in brief about your company?
Digital MarkEthics is like a dream come true for me – that dream of which I was unaware before it happened. The future is indeed unpredictable and I can vow it from the core of my heart. Digital MarkEthics is the reflection of my belief, knowledge, and efforts that as a purveyor I always believe. Our company is just sprouted but in just one and half years, it is growing steadily as we are nurturing it with creativity, new ideas, experience, and dedication.Digital MarkEthics is supported by a blend of young minds and experts that we have selected from different parts of our country. We follow an ownership-driven approach while serving domestic and international clientele with success.
Q. Tell us about the key person? What are his/her role and responsibility in the company?
Well, as this is a small company; rather a family where each one has a vision and objective to achieve. Everyone plays an important role and therefore it wouldn’t be wrong to say that everyone is a “Key Person”. Well, roles are different for sure, I myself try to bind everyone together. My daily interaction with the team starts by conducting the morning call. Apart from that, I have to take care of the business development, operations, accounting, and HR activities. As you can see, I am not only the Chief Executive Officer but also the Chief Entertainment Officer as well.
Q. Who are your clients?
My clients or better I can say my growth partners are fellow companies from different domains whom we support in digital marketing and branding operations. In this one and half years; we have completed 45+ projects of web design, development, content marketing, ad campaign, branding, social media, and digital consulting. We have partners from different industries like IT services, education, EdTech, facility management, drone, finance, blockchain, healthcare, travel, software quality assurance, software development, food and restaurants, and many more.
Q. How are you different from people working in a similar domain?
I personally believe you have to mark your niche to sustain this highly competitive market. I always work with complete dedication, commitment with an ethical approach. I never misguide our partners with false hopes. Digital MarkEthics is the epitome of honest as well as dedicated service in digital marketing. And this honesty which I consider a rare attribute in the present time is our signature style. We work in an ownership-based concept where every member has to nurture every project as their own. When they are connected with the projects; the outcome is always better; I must say.
Q. How and why it is important to map your digital customer experience journey?
As a founder of a digital marketing company, I believe that mapping the digital customer experience journey is critical for businesses looking to optimize their online presence. By mapping the journey, businesses can gain a better understanding of their customers’ needs, preferences, and behaviors, and tailor their digital marketing strategies accordingly.The digital customer experience journey involves mapping out each touchpoint a customer has with a business online, from the initial awareness stage through to the post-purchase stage. This includes everything from website visits, social media interactions, email campaigns, and more.With a data driven approach mapping the journey becomes easier, it can help businesses identify pain points, areas for improvement, and opportunities to enhance the customer experience. This information can then be used to develop targeted and personalized digital marketing campaigns that speak directly to customers’ needs and preferences.
Q. What is the goal of your company, and how are you planning to achieve it?
The goal of our company is to help businesses maximize their online presence and achieve their digital marketing objectives by transforming them into vibrant brands. We plan to achieve this by offering customized digital marketing solutions that leverage the latest technologies and strategies to reach and engage target audiences. Our team of experts works closely with clients to understand their unique needs and develop tailored plans that drive results. We are committed to providing exceptional customer service, measurable outcomes, and ongoing support to ensure our clients’ success.
Q. What were the challenges faced by the company during the pandemic? And how did you overcome them?
Digital MarkEthics was started during the Pandemic period, so we can say that the challenge of the Pandemic is the instigator of our initiative. So we can say that the Pandemic was not a challenge for us as it reminded me to work harder until you get success.From the initial days, our company supported remote working culture. We always maintain transparency and integrate routine into our work structure. It helps us to meet the deadline in a more organized manner. We are proud that we were recognized as Amazing Workplaces under the Work From Home category.
Q. How are new immersive technologies making a positive impact on enterprises? And what new technologies are you using in your organization?
The technological demography is changing rapidly and new things are taking place in a frequent manner. As a part of this vast industry, you have to make sure to adapt all the emerging methodologies to make a difference.For example, artificial intelligence is making a buzz all around these days. We are also using it to speed up our research process. We use different technologies as tools that will help our team to execute things in a better and faster manner. Apart from that, we use different analytic tools to understand the impact of our activities. We also use a few automated and scheduled tools to gain maximum impact on minimum time.
Q. What are you looking forward to accomplishing most in 2023?
This year is a crucial year both for me and my company. We are expecting a transformation in terms of growth and success. We are hoping to strengthen our 360-degree branding services and uplift our service to the next level.
Q. What are the new trends you see in the industry today?
I see several emerging trends in the industry, including the increased use of artificial intelligence and machine learning, the growth of voice search and smart speakers, and the rising popularity of video marketing. Additionally, there is a growing emphasis on personalized marketing and the use of data analytics to gain deeper insights into consumer behavior. We are excited to leverage these trends to help our clients achieve their digital marketing goals and stay ahead of the competition.
Q. What challenges do you have to overcome to get here today?
“Success is not final, failure is not fatal: it is the courage to continue that counts.” – Winston ChurchillBreaking free from the comfort zone of working in a company for more than 12+ years and diving headfirst into the world of entrepreneurship is no easy feat. Especially, in a global pandemic and the task seems nearly insurmountable. Yet, I refused to be deterred. I faced down the challenges that stood in my way with determination and resilience.
The first hurdle was leaving the comfort zone of a stable job. It took great courage to take that leap of faith and trust in my own abilities. But I knew that the reward of creating something truly my own was worth the risk.The second obstacle was the naysayers. People warned me of the risks, the potential for failure, and the difficult road ahead. But I refused to let their negativity bring me down. Instead, I used their doubts as fuel to drive me forward.And then there was the pandemic. Forming a team and finding new clients while working remotely presented a unique set of challenges. In the end, I discovered that success is not about avoiding obstacles, but about having the courage to overcome them. With every challenge that I conquered, my confidence grew. And with that confidence came the ability to create a startup that I am truly proud of.
Q. What does success look like to you?
As the
CEO of Digital MarkEthics, success to me is achieving our client’s digital marketing goals while maintaining our commitment to ethical practices and transparency. It means delivering measurable results that have a positive impact on our client’s business performance, while also prioritizing honesty, integrity, and accountability in everything we do. We believe that by maintaining a strong focus on ethical practices, we can build long-lasting relationships with our clients and contribute to the greater good of society.
Q. As a leader of your organization, what important decisions do you make for the company?
As a frontrunner in Digital MarkEthics, I make important decisions related to strategic planning, new business opportunities, resource allocation, and team management. I prioritize the needs of our clients and ensure that our team has the necessary resources and support to deliver exceptional results. Additionally, I place a strong emphasis on maintaining ethical standards and fostering a positive company culture that encourages collaboration, innovation, and growth.
Q. How do you encourage people working in your organization?
We have an ownership-based working approach where we encourage everyone to take ownership of their work and be accountable for their actions. We provide opportunities for professional growth and encourage a culture of innovation and creativity. Our leadership team is committed to open communication, providing feedback and support, and recognizing achievements to motivate and inspire our team to reach their full potential. Our flexible working hours encourage them to keep a perfect work-life balance. We believe that when our employees feel empowered and invested in their work, they are more likely to deliver exceptional results.
Q. What are the new strategies you have adopted for your business?
We have adopted several new strategies to stay ahead of the competition and deliver exceptional results for our clients. We have focused on utilizing the latest technology and data analytics to gain deeper insights into consumer behavior and optimize our marketing campaigns. Additionally, we have implemented a more collaborative and agile approach to project management to increase efficiency and ensure the timely delivery of projects. We are also prioritizing ethical practices and transparency to build trust with our clients and maintain a positive reputation in the industry. We have also started UDiGiMe, a digital marketing training institute with an internship program very recently.
Q. What are some of your future endeavors?
Our future endeavors include expanding our service offerings to meet the evolving needs of our clients, developing new and innovative approaches to digital marketing, and continuing to prioritize ethical practices and transparency in all aspects of our business. We are committed to delivering exceptional results and contributing to the greater good of society through our work. We will continue to embrace technology-driven options to help our customers.
Q. What is the best advice you can give to our readers?
The best advice I can give to readers is to stay curious, stay hungry, and never stop learning. In today’s rapidly changing world, it is important to be open to new ideas, embrace change, and continuously expand your knowledge and skills. Whether it’s through reading, networking, or seeking out new experiences, make it a priority to invest in your personal and professional growth. Remember, the journey is just as important as the destination, so enjoy the ride and embrace every opportunity to learn and grow.
Q. Is there anything else you would like to share with us?
I would like to share that our company is committed to delivering exceptional results for our clients while prioritizing ethical practices and transparency in all aspects of our business. We believe that by maintaining a strong focus on ethics, we can build long-lasting relationships with our clients and contribute to the greater good of society. We are excited about the future and look forward to continuing to innovate and evolve our approach to digital marketing to meet the ever-changing needs of our clients. On a special note “ I thank my team for being agile, adaptive, and supportive. Without their contribution, setting things and running the show was not at all possible. And finally, Thank you for the opportunity to share our vision with you.”
