Branding is no longer just about a logo—now in this era of a crowded market, it’s about creating a powerful identity that helps businesses stand tall in a competitive market.
With India now home to 90,000+ recognized startups, the challenge is not just launching but also building a brand that competes globally. Customers today don’t simply buy products; they actually connect with stories, emotions, and consistent experiences.
This is where branding agencies make all the difference. From shaping brand strategy to crafting packaging, digital presence, and market positioning, the right agency can help a startup scale faster. With India’s digital economy growing at a 10% CAGR, global competition is fierce—but the right creative partner can tilt the game in your favor.
In this blog, we’ve compiled the Top 9 Branding Agencies in India that are setting benchmarks in creativity and strategy. If you’re a startup aiming to make a global mark, this list will guide you to the best partners.
Why is Branding Critical for Startups Going Global?
For startups aiming to go global, branding is not just important—it’s mission-critical. A strong brand creates recognition in unfamiliar markets, where customers often judge credibility within seconds. Research on different industry shows that 77% of consumers prefer buying from brands they trust, and trust starts with consistent branding.
Global competition also demands differentiation. Startups face established international players, and without a unique identity, even great products risk going unnoticed. In this scenario Branding helps communicate value, vision, and reliability beyond language or cultural barriers.
Moreover, a cohesive brand presence across packaging, digital channels, and communication builds long-term loyalty. For startups, this means more than sales—it means to become memorable in their audience. In short, strong branding transforms a local business into a global contender.
Things to Consider before Selecting the Top Branding Agencies
Choosing the right branding agency can make or break a startup’s journey, especially when the goal is to compete on a global stage. Not every agency is the right fit, and making a hasty decision can lead to wasted resources. Here are some key things to consider before finalizing your choice:
Reputation & Years of Experience
An agency’s reputation says a lot. Look at how long they’ve been in the industry. Check the number of brands they’ve worked with. This will bring you realise the kind of impact towards that agency they’ve created across different sectors. Experienced design agencies often have tried-and-tested processes. Newer agencies, on the other hand, may bring fresh energy and bold ideas. Both can add value — it just depends on what your brand needs.
Portfolio of Startups and Global Clients
A strong portfolio reflects versatility. Always search branding experts that have helped so many new startups as well as worked with established global giants. This balance shows they understand the challenges of emerging businesses while maintaining world-class standards.
Services Offered
Branding is more than a logo. Well known agencies provide a complete brand package in which they include all type of stuff like brand strategy, logo design, packaging, digital branding, and marketing campaigns. Assess whether they can handle all aspects of building and sustaining your brand identity.
Innovation and Creativity
In today’s crowded market, only innovative campaigns stand out. Take a deep Review with their past branding projects to decide that how their creativity can align with your brand vision.
Agencies that think outside the box can help you capture attention and build emotional connections.
Market Adaptability and Global Trends
Finally, ensure the agency understands both local and global markets. With consumer behavior shifting rapidly, adaptability is crucial. Agencies that stay updated on global design trends and cultural nuances can craft brands that resonate across borders.
By weighing these factors, startups can confidently select a branding agency that not only enhances visibility but also lays the foundation for long-term success.
List of Top 9 Branding Agencies in India (Detailed Profiles)
Overview: A Delhi-NCR–based complete branding and packaging design studio with over 22+ years of expertise, handling 1,200+ iconic projects.
Services: Naming, identity, packaging, brand strategy, digital, UI/UX, product shape design, visuals
Why It Stands Out: Deep FMCG & D2C expertise, combining storytelling with cultural nuance; agile, iterative process focusing on client collaboration
Notable Works: Bright, eye-catching packaging for Too Yumm!, MDH spices, Cornitos, La Opala, Fresca juices—they create shelf-impact coupled with elegance
Case Study: Revamping Haldiram’s chips packaging for consistent brand reinforcement and visual appeal
2. Interbrand India
Overview: Local arm of the global consultancy behind the Best Global Brands rankings, leading in India since 2013
Services: Brand strategy, valuation, design systems, brand audits, experience development
Why It Stands Out: Trusted by top Indian conglomerates; combines analytics, strategy, and design for long-term
Notable Works: Partnership with Jio, Godrej, Britannia, Infosys, Mahindra, Nerolac, Truecaller, Switch Mobility, Hero MotoCorp VIDA
Case Study: Landmark rebrands and strategic initiatives for Godrej, Jio, Infosys, Britannia—all part of their rich portfolio
3. Landor and Fitch India
Overview: WPP-backed global branding heavyweight, rebranded as Landor post-merger with Fitch
Services: Brand architecture, naming, strategy, portfolio transformation, experience design
Why It Stands Out: High-budget, large-scale brand repositioning across legacy corporations and global rollouts
Notable Works: Projects with Tata, FedEx, BP, among others—underscoring global caliber and consistency
Case Study: Strategic rebrands and architecture programs for enterprise-level clients (e.g., Tata and FedEx)
4. Elephant Design
Overview: One of India’s oldest independent design firms (est. 1989) based in Pune
Services: Brand strategy, identity, packaging, product design, UX
Why It Stands Out: Pioneers in strategic FMCG packaging and Indian-centric design, with a global mindset
Notable Works: BharatBenz identity for Daimler trucks, Paper Boat branding (naming, identity, packaging), Godrej brand rollouts, Champ League T20 visuals
Case Study: Crafting the distinctive identity and pack system for Paper Boat beverages—now an iconic Indian FMCG brand
5. Vyas Giannetti Creative (VGC)
Overview: Independent Mumbai-Bengaluru based design firm since 1997
Services: Strategy, identity, packaging, environments, digital and campaigns
Why It Stands Out: Known for long-term brand custodianship and group-level identity systems
Notable Works: Corporate identity refreshes for Tata and Aditya Birla; projects also serving clients in the Middle East
Case Study: Comprehensive rebranding of Aditya Birla Group—aligning brand architecture across subsidiaries
6. Litmus Branding
Overview: Ahmedabad-based agency known for fast integration across branding, packaging, and digital
Services: Strategy, identity, packaging, web development, performance marketing
Why It Stands Out: Blends brand-building with performance marketing—ideal for agile, growing startups
Notable Works: Diverse multi-industry projects across FMCG and D2C (specific names not widely published)
Case Study: Integrated branding-to-digital journeys for emerging consumer brands across industries
7. DY Works
Overview: Mumbai-based consultancy with semiotics-led approach, rooted in culture & consumer insight
Services: Brand strategy, packaging, consumer research, cultural workshops, business design
Why It Stands Out: Deep cultural decoding and insight-driven branding—especially for mass-market appeal
Notable Works: Campaigns for HUL, Marico, Tata; packaging strategies grounded in cultural resonance
Case Study: Creating culturally rooted packaging and branding solutions that strike chord with Indian consumers
8. Brandmovers India
Overview: The local extension of global Brandmovers network, blending creative/digital with loyalty marketing
Services: Digital campaigns, social media, experiential marketing, CRM, loyalty programs
Why It Stands Out: Holistic execution from awareness campaigns to customer retention—under one roof
Notable Works: Broad portfolio of digital and experiential campaigns for consumer-facing brands
Case Study: Integrated digital loyalty activation programs delivering both engagement and growth
Overview: Multi-city brand-led growth consultancy blending branding with performance marketing.
Services: Brand strategy, identity, packaging, e-commerce, SEO/SEM, social media.
Why It Stands Out: Emphasizes a “branding + ROI” approach—especially useful for scaling startups in competitive sectors.
Notable Works: Case studies highlight brand repositioning aligned with full-funnel marketing outcomes.
Case Study: BrandLoom has showcased repositioning successes and measurable growth through combined brand and performance strategies.
How are these agencies empowering Indian Startups to Go Global?
Indian startups are no longer thinking local—they’re eyeing international markets from day one. Branding agencies play a crucial role in this transition. By creating globally competitive identities, they help startups earn trust in markets where brand credibility is often a deciding factor.
Agencies bring expertise in packaging, digital storytelling, and cross-cultural design, ensuring products resonate with global audiences.
They also guide startups on market positioning, pricing strategies, and digital brand presence, which are vital for competing with international giants.
With innovation, creativity, and adaptability to global trends, these agencies transform small businesses into export-ready brands.
In short, they act as catalysts, enabling Indian startups to scale beyond borders and establish a strong global footprint
Tips for Startups to Choose the Right Branding Agency
For startups, choosing the right branding agency is one of the most strategic decisions. The right partner can elevate your business from being just another player in the market to becoming a recognizable brand with global potential. Here are some practical tips to guide your selection:
Assess Your Business Goals and Budget
Before approaching any agency, be clear about your goals. Do you want stronger packaging, a brand refresh, or a complete identity overhaul? Match these objectives with your budget to find an agency that can deliver value without overspending.
Look for Industry-Specific Experience
Agencies with experience in your industry understand customer expectations, competitive landscapes, and design nuances. This makes their strategies more relevant and impactful.
Check Client Reviews and Portfolios
A strong portfolio and positive client feedback are signs of credibility. Look for agencies that have worked with both startups and established players, as this balance shows versatility.
Evaluate Creativity vs. Practicality
Branding is not just about flashy ideas; it’s about strategies that work. Ensure the agency balances creativity with practicality—campaigns should look good and deliver measurable results.
Importance of Long-Term Partnership
Branding is an ongoing journey. So it is advisable that to go with an agency you can build a long-term relationship with, especially if your startup plans to expand globally. Consistency across years ensures a stronger identity.
By keeping these factors in mind, startups can confidently choose a branding agency that aligns with their vision and supports sustainable growth.
Conclusion:
Building a strong brand is no longer optional for startups—it’s the foundation of competing globally. The agencies listed here represent some of the best in India, each with unique strengths in strategy, design, and innovation. Whether you are looking for packaging expertise, digital branding, or a complete identity overhaul, the right agency can become a long-term partner in your growth journey.
Startups today need more than just a logo; they need a story that resonates across cultures and markets. A creative and experienced branding agency can help bridge that gap, positioning your business for sustainable success worldwide.
Disclaimer: This list of agencies is not sponsored or affiliated with us in any way. It is meant purely to provide knowledge and an overview of India’s leading branding partners. We encourage you to do your own research before making a final decision
