Established in 2007, AWL India was founded with a clear objective: to modernise supply-chain and logistics operations through domain expertise, technology, and execution excellence. Over the last 15+ years, the company has evolved into a large-scale logistics partner with a presence across 1,700+ service locations and a strong warehousing and transportation backbone across India.
India’s logistics sector, projected to reach USD 380 billion by 2025, demands speed, accuracy, and digital transparency. AWL India has aligned its growth strategy to this shift by building 50+ strategically located warehouses, enabling efficient regional distribution and faster fulfillment across key consumption and manufacturing hubs.
Today, AWL India delivers integrated logistics solutions spanning smart warehousing, inventory management, freight forwarding, cold-chain logistics, last-mile delivery, and reverse logistics. These services support industries including retail, FMCG, apparel, electronics, beverages, healthcare, and lifestyle, where supply-chain reliability directly impacts revenue and customer experience.
Leadership and Strategic Direction
AWL India is led by Rahul Mehra, Chief Executive Officer, whose leadership has been instrumental in transforming the company into a technology-led logistics organization. His focus lies in building scalable, data-driven systems that improve predictability, control, and cost efficiency across complex supply chains.
Under his direction, AWL has invested in proprietary digital platforms such as VISION and SWIM (Smart Warehouse Intelligence Module). These platforms function as centralized control layers, providing real-time visibility into inventory, order processing, warehouse performance, and distribution metrics. This enables proactive decision-making rather than reactive firefighting, a critical differentiator in modern logistics operations.
Client Portfolio and Market Credibility
AWL India works with a diverse mix of multinational corporations, established Indian enterprises, and high-growth brands. Its client base spans retail, apparel, FMCG, beverages, electronics, telecom, and lifestyle sectors, industries where service consistency and scalability are non-negotiable.
Key clients include Varun Beverages, AB InBev, Suntory, Fujitsu, Kaya, Callaway Golf, Vero Moda, ONLY, Jack & Jones, and Kelley MHE India Private Limited. These organizations rely on AWL India to manage high-volume, multi-location supply chains while maintaining accuracy, speed, and compliance.
What Sets AWL India Apart
AWL India differentiates itself through a technology-integrated logistics model. Rather than operating siloed warehousing and transport functions, the company delivers a unified ecosystem that connects inventory, orders, shipments, and analytics on a single digital backbone.
Clients benefit from:
- Real-time inventory and shipment visibility
- AI-driven demand forecasting and route optimization
- Data-backed cost and performance insights
- Customized logistics models aligned to industry needs
This approach enables measurable outcomes such as reduced stock-outs, improved order accuracy, faster turnaround times, and better working-capital efficiency.
Technology, RFID, and Intelligent Warehousing
Technology is embedded at every operational layer at AWL India. The company actively deploys RFID-enabled inventory management, particularly in apparel and high-SKU environments, achieving inventory accuracy levels of up to 99% and significantly reducing manual intervention.
AWL’s technology stack includes:
- RFID-based item-level tracking
- IoT sensors for temperature-sensitive logistics
- AI-powered analytics for forecasting and optimization
- Advanced WMS integrated with client ERP systems
Automated and tech-enabled warehouses support specialized requirements such as GOH (Garments on Hanger) systems, cold-chain compliance, and omnichannel fulfillment—ensuring speed and accuracy at scale.
Warehousing Footprint and Strategic Locations
AWL India operates 50+ warehouses across key logistics corridors and consumption centers. Major locations include Delhi NCR, Mumbai, Pune, Bengaluru, Chennai, Hyderabad, Kolkata, Ahmedabad, Jaipur, Ludhiana, Bhiwandi, and Indore, among others.
This geographically distributed network allows AWL to reduce transit times, optimize inventory placement, and support nationwide distribution for both B2B and D2C supply-chain models.
Future Roadmap and Industry Alignment
As logistics continues to evolve toward automation, omnichannel fulfillment, and predictive planning, AWL India is expanding its capabilities beyond traditional 3PL services. The company is strengthening its role in 4PL, control-tower logistics, reverse logistics, and end-to-end supply-chain orchestration.
Ongoing investments in AI, automation, robotics, RFID, and advanced analytics reflect AWL’s long-term commitment to operational efficiency, scalability, and sustainability.
Organizational Culture and Execution Excellence
AWL India’s culture emphasizes accountability, transparency, and continuous improvement. The organization invests in workforce training, technology adoption, and process standardization to ensure consistent service delivery across locations. Leadership prioritizes long-term client partnerships built on trust, performance, and reliability.
AWL India has established itself as a credible, technology-led logistics partner in a rapidly evolving supply-chain landscape. With experienced leadership, intelligent platforms like VISION and SWIM, RFID-driven warehousing, and a robust national footprint, the company enables businesses to scale confidently, operate efficiently, and remain resilient in a competitive marketplace.
