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ePuja Websolution Pvt Ltd. amalgamates with Sagar Productions Ltd

Entrepreneur One Magazine by Entrepreneur One Magazine
June 25, 2023
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ePuja Websolution Pvt Ltd. amalgamates with Sagar Productions
ePuja Websolutions Pvt Ltd (EPWSPL), India’s first spiritech company (technology in spirituality) that offers access to religious ceremonies and remedy rituals across 3600 temples in India, today announced its amalgamation with Sagar Productions Ltd (SPL).Commenting on the development, Mr. Shiva Kumar (Founder and ED – EPWSPL) said “This is a new milestone for our company, and I am very happy for the entire team of EPWSPL. I vividly remember how I started the journey, painstakingly, traveling across the length and breadth of the country to tie up with various temples to facilitate the convenience of puja offerings by devotees from the comfort of their homes. The idea got triggered when my parents were unable to travel due to health reasons and offer pujas at a particular temple. From onboarding our 1st domestic customer to having facilitated 50,000 pujas (till date), we have come across and overcome a lot of challenges. From that stage to getting on to the listed platform today has been a long, but interesting, journey though. We are very excited about the future and welcome the greater responsibilities and opportunities that the listed space awaits us. With this amalgamation, we estimate significant benefits driven by pooling of financial resources leading to more effective management of funds, greater economic scale, and stronger basefor future growth”.Mr. Chetan Merchant (Co-founder and MD – EPWSPL) added “India is possibly the only country in the world which is so religiously diverse and spiritually dynamic. As a community, we tend to lean towards spirituality at all times, good, bad, or ugly; thereby making spirituality a recession-proof industry. While the industry is debated to be anywhere between $40-60 bn, it is highly unorganized and characterized by small, fragmented, local players. To precisely address this and other issues like inaccessibility, EPWSPL was conceptualized. With technology having proved to expand reach, offer convenience, and bring down costs in established industries like education and medicine, it was only natural for us at EPWSPL to have technology integrated into our service offerings as well.“Mr. Rikin Parekh (Co-Founder and Director, EPWSL) added’ While the share of e-commerce in the spiritual space, at <6%, appears modest compared to the overall Indian e-commerce market size, our interaction with industry experts indicates a rapid adoption of the online spiritual market in the coming years. Over the next 5-7 years the growth is likely to stay elevated at 45% CAGR vs 25% growth for the Spiritual market. This will be largely led by a belief in God, rising access to smartphones, lifestyle complexity (stress, marriages, business, etc), and increasing demand to pay for convenience; the pace of growth in the market size appears structural. This is validated by our recent experience (pandemic period) in which we have witnessed a month-on-month rise in visits as well as orders on our platform.Getting on to the listed platform could be a catalyst to our aim of being a dominant player in the spiritech space. We would be in a position to attract better talent by offering ESOPs, have better access to capital to fund our growth plans, facilitate better ratings etc., not to mention how being a listed entity would make us more accountable and compliant.With the last 4 years devoted to building content (network) and getting a handle on engagement and fulfillment-related issues, we are now looking at aggressively scaling up the business. After concluding a tie-up with India’s largest travel portal recently, we are now looking at tying up with health insurance companies, matrimonial sites, job portals, and fertility clinics (the users of all these portals are potential customers for our offerings). Not only that, but we are also actively evaluating various marketing initiatives to gain visibility and launching its content in regional languages as well.The day is not far from when technology would have disrupted the spirituality space in India. We hope to reach our goal faster than what we had envisaged earlier”.

About EPWSPL

EPWSPL is India’s first spiritech company (technology in spirituality) that offers access to religious ceremonies and remedy rituals across 3600 temples in India.EPWSPL bridges the gap between inaccessible holy places (characterized by long queues and delays) and the desire to visit and offer prayers at these temples, by offering online booking for Pujas, and Priority darshan (to save on time). EPWSPL also offers Astrology consultation sessions thru a panel of Astro Gurus, and Vastu consultations as well as E-Commerce for spiritual products like Rudraksh, Gemstones, Puja Samagri, Yantra, etc.
  • EPWSPL is the only online player with the largest network of 3600 temples and 10,000 priests, all over India
  • EPWSPL has already conducted 50,000 pujas till date
  • Over 50% of these pujas are from international destinations
  • Customers from more than 70 countries have conducted pujas thru EPWSPL, to whom non-perishable prasadams (in the temple’s official envelope) have been shipped
  • EPWSPL has a repeat order run rate of over 50%
  • EPWSPL has established faith and trust (the most important factor for any devotee) by not only shipping the prasadam in the temple’s official envelope, but also capturing a video of the homam/ havan done by the temple priest, on behalf of the devotees, and sent to the devotees
  • EPWSPL is the only player to offer more than 5000 pujas across the largest temple database
  • EPWSPL already has tie-ups with travel giants like SOTC, MakeMyTrip, GoIBibo, Thomas Cook, etc
  • EPWSPL is an asset-light, debt-free company, operating with negative working capital
  • EPWSPL operates at a 40-45% gross margins

What differentiates EPWSPL

  • Access to the largest network of temples/worship centers – 10,000 priests across 3600 temples
  • Credibility and authenticity of services
  • Online e-commerce facilitation
  • Transparency of process
EPWSPL aims to become a one-stop shop for all devotional needs/requirements. Going forward, EPWSPL intends to add the following services to its bouquet of offerings to devotees – Gaudan, Gaushala & Pandit at home (lack of knowledge to source Brahmins with deep knowledge of the Vedas).

Services Offered:

  • Online pujas
    • Arrange specific pujas, at specific temples all over India.
    • Arrange remedy pujas, at specific temples all over India.
    • Arrange homam/havan in a local temple in Bangaluru
  • Priority darshan tours across specific temples all over India
  • Astrological consultations via
    • Online queries
    • Telephonic call
    • One-one meet
  • EPWSPL shop – an online shop to buy spiritual products like Rudraksha, Gemstones, Puja kits, Yantras, etc

Industry data

The online puja market has a huge opportunity in a country like India with a population of ~80% Hindus and where spirituality is an integral part of Hinduism. According to media reports, India’s spirituality market was estimated at $30bn in 2016 which is expected to be at $60bn in 2019. Some of the pujas like birth and death sanskar, Satyanarayan puja, Ganesh puja in Mumbai, and marriage puja market, etc are valued at approx. $575 million. There are different types of pujas (13 types of total pujas like Durga puja, Laxmi puja, and maha shivratri) and festivals that take place in India, also there is a huge market for puja for any dosha under astrology.The astrology market, in itself, is ~$10bn in India. Online astrology, an emerging market, is estimated at ~$500-$750mn annually. Astrology is not restricted to Hindus only it has been accepted as a science by most of the religions, which in turn opens up a bigger addressable market beyond global Hindus.In spirituality space e-Commerce is the biggest opportunity available in India.E-commerce has transformed the way business is done in India. The Indian e-commerce market is expected to grow to USD 200 billion by 2026 from USD 38.5 billion as of 2016. The value of the e-commerce market was expected to cross USD 50 billion by 2019. Much growth of the industry has been triggered by increasing internet and Smartphone penetration.
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