Background and Inspiration:
Q. Can you share a bit about your background and what inspired you to venture into the organic food industry, specifically with HIMALAYAN BIO ORGANIC FOODS?
Being spiritual myself and a lover of nature, I always followed the path of simple living so I chose the path of Organic Farming over any other business. My venture is helping more than 15000 farmers, Employing Women, and helping out the army women. We source our produce from the foothills of the Himalayas Bio where it is nourished by fertile mineral material, rich soil, and snow-melted water of the river Chenab. We have a wide range of Organic Grocery food products – Organic Flour, Organic Rice, Organic Pulses, Organic Spices, Super Foods, Organic Dry fruits, Organic Saffron, Organic ready-to-eat Snacks, and Organic Cereals, etc.
Founding Journey:
Q. What motivated you to establish Himalayan Bio Organic Foods, and how did the journey begin?
I am blessed that nature has given me an opportunity to do something for our society and for our most valuable woman farmer. It is the main driving force behind my journey as I wanted to uplift my society especially the woman section of the society. Being a woman entrepreneur myself I Pooja Gupta Started Himalayan Bio Organic Foods Limited with the Brand name “NIMBARK” Started this business journey four years back. We believe in the philosophy of “SATVIK” Conscious Lifestyle. We have our lands in the foothills of the Himalayas and our produce is nourished by fertile, Mineral-rich soil, Organic manure, and snow-melted waters of river Chenab, without the use of artificial fertilizers and chemicals which are then sold through a household brand name NIMBARK Who believes in spreading Positive and pure energy. Each of the products is hygienically processed and packed and also undergoes multiple rounds of quality assurance to retain its natural essence and freshness throughout the shelf life.
Company Mission and Values:
Q. Could you tell us about the mission and values that drive HIMALAYAN BIO ORGANIC FOODS?
Our Vision and mission of the organization is to make available genuine organic food products to our customers and to empower farmers with good prices for their produce along with good agriculture practices that serve and protect nature. We always strive to uplift the livelihood of farmers all across the rural areas.
Challenges and Triumphs:
Q. What challenges have you faced as a founder in the organic food sector, and how have you overcome them with HIMALAYAN BIO ORGANIC FOODS?
Though at the starting I faced a lot of challenges since I was a homemaker and turned to a woman entrepreneur But as I wanted to upgrade society as well as uplifting women so started my venture and after facing so many hurdles I am on the journey of making my brand presence globally all over the world.
Differentiation in the Market:
Q. How does HIMALAYAN BIO ORGANIC FOODS differentiate itself in the competitive organic food market?
As our brand main focus is on providing the natural and genuine products to society, By keeping this in mind we do testing of our products and follow all safety measures along with having the necessary certifications to differentiate it from the other brands in this competitive era.
Consumer Education:
Q. How does HIMALAYAN BIO ORGANIC FOODS contribute to consumer education regarding the benefits of organic food and farming?
Our brand main focus on the purity and authenticity of the products so our organic products are pesticide-free. It helps to maintain the environment healthy by reducing the level of pollution as compared with conventional agriculture. These benefits are counterbalanced by higher food costs for consumers and generally lower yields.
Market Trends:
Q. What trends do you foresee in the organic food industry, and how are HIMALAYAN BIO ORGANIC FOODS adapting to these changes?
The following points will explain the trends that are foreseen in the Organic world and the adaption of changes by our organization:
- As the demand for plant-based products grows, so does the market for vegan probiotics. The global demand for vegan probiotics is projected to reach a market size of approximately $10.69 million by 2028. Vegan probiotics are supplements or foods and beverages containing beneficial bacteria derived from plant-based sources, avoiding animal-derived ingredients. These microorganisms, such as Lactobacillus and Bifidobacterium strains, are crucial for promoting a healthy balance in the digestive system. Our brand is also under the innovation of such kind of products which will be introduced in the upcoming time period.
- We have also adopted the practice of avoiding traditional heat-based techniques rather than focusing on non-thermal food processing. This approach aims to retain the nutritional quality, Flavors, and overall characteristics of the products.
Global Impact:
Q. With the increasing demand for organic products globally, how does HIMALAYAN BIO ORGANIC FOODS plan to expand its reach and impact on a larger scale?
We are expanding our reach by capturing all the far-flung areas of society and creating awareness among the masses of our brand through the mode of social media and our online e-commerce platforms.
Future Goals:
Q. What are the future goals and aspirations for HIMALAYAN BIO ORGANIC FOODS?
Our future goals are to be in the top 10 of the best organic grocery brands in the world in the next three years with a presence in all seven continents of the world as well as our offices in PAN India. We vision to link more than 50,000 woman farmers with our brand.
Advice for Aspiring Entrepreneurs:
Q. Based on your experience, what advice would you give to aspiring entrepreneurs looking to enter the organic food sector, particularly with HIMALAYAN BIO ORGANIC FOODS?
I would like to say to all the upcoming young entrepreneurs that always be disciplined in business, that the culture you will cultivate in business will flow in your team members. If you want to be a good entrepreneur, you need to be a good team leader instead of a big Boss. Fix a Goal, Have a Vision, face your fears, and go for it.
