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Home Global Business Leaders To Follow In 2023

Meet Monish Mehta, Director of Cheers Creative Agency LLP

Entrepreneur One Magazine by Entrepreneur One Magazine
June 25, 2023
in Global Business Leaders To Follow In 2023, Interviews
22.5k 0
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Monish Mehta Entrepreneur First media

A 360° creative agency with a distinctive blend of branding experience and digital expertise

“Every new project is a new story for Cheers Creative Agency LLP. Giving a brand a new identity that best defines it. With creative processes working constantly towards the brand is their top priority”. Let’s find out more about Cheers creative.

REGARDING MEGACORP- CHEERS CREATIVE

Cheers Creative Agency LLP is a 360° creative agency with a distinctive blend of branding experience and digital expertise. With over a decade of experience in bringing strategic designing and intelligent thinking, They have never failed to produce superior work. Cheers Creative’s team is passionate and quirky, which holds the potential to uplift their business from the bygone era and usher clients into this new digital age.

CLIENTS

Cheers Creative Agency LLP has worked with startups, mid-level businesses, and established brands in multiple domains which include Glenmark, Castrol, Mad dock, Craftsvilla, Tata memorial hospital, B Blunt, Maheka Mirpuri, Planet Marathi, Sonam Kapoor App, Window Sit Entertainment, 92.7 big FM, etc.

WHAT MAKES CHEERS CREATIVES STAND UNIQUE?

The firm has been in this field for over 10 years now and has catered to 10+ business segments (Entertainment, corporate, sports, healthcare, food and beverage, Fashion and Glamor, Real Estate, Sanitaryware, IT, Tours and Travels, Education, Events, etc). The least they can do is scrutinize the strategies that device by detaching from it through a third person’s perspective.

The main focus is on creating a brand strategy that resonates with a specific brand in terms of its company culture, company values, and company philosophy, which can have a significant impact on the branding solutions they provide to clients.

DIGITAL CUSTOMER EXPERIENCE JOURNEY

The digital customer journey is the path an online user takes to find a particular business. It’s a journey that’s made up of every single interaction a customer has with their respective company, from social media to their actual website.

It also provides a visual representation of the steps a customer takes when engaging with a brand online, including touch points such as websites, social media, email, and other digital channels. The map typically includes information on the customer’s goals, emotions, and decisions at each stage of the journey. This information can then be used to inform decisions about improving the customer experience, such as designing more user-friendly websites, providing more relevant content, and streamlining the checkout process.

There are five parts to the digital customer journey experience:

  1. Awareness
  2. Consideration
  3. Fulfillment – commitment (email signup, form fill, something where they interact)
  4. Experience
  5. Loyalty

Cheers Creative Agency LLP satisfies all these.

AMBITION OF THE COMPANY

The goal is to help businesses establish and communicate a unique and compelling brand identity that resonates with their target audience and differentiates them from their competitors. As a branding agency, from time to time we come up with a clear and strategic plan in place to achieve their goal of helping businesses establish and communicate a unique and compelling brand identity. This plan includes conducting market research, defining the brand identity, implementing the brand, measuring success, and maintaining the brand over time.

CHALLENGES FACED DURING LOCKDOWN

The pandemic caused shifts in consumer behavior and purchasing habits, making it more difficult for branding agencies to understand their target audience. With businesses facing financial difficulties, many reduced or canceled their branding budgets. The shift to virtual events was evident too.

They went to an immediate transition to video conferencing, to maintain communication and collaboration with their team and clients. To overcome the challenges of virtual events, branding agencies had to be creative and find new ways to create engaging and memorable experiences for our clients and audiences.

Competition and having a reliable team were the two primary challenges they faced. However, when you have clarity about what you want to focus on in the long run, you always find a way, which they did, and the rest is history.

NEW-TREND(s)-TECHNOLOGIES

AI (Artificial Intelligence), will be the new revolution in technology space. Everyone should adopt it as soon as possible. It will be a game-changer. People say it will impact agencies badly, but that’s wrong. The way agencies are hooked to current software and apps. They will have more tools to play around with which can save more time for individuals.

In today’s field, they see new trends every day, or every week. What is irrelevant today can be a trend tomorrow. For example, images are posted as reels with music.
The first priority will be to keep a good environment for the team working with the organization, and that makes the company a star.

FUTURE ENDEAVORS

Right now Cheers Creative has worked for 10+ domains and catered to the audience of 5+ countries (UK, Dubai, Singapore, USA, Canada, etc.), and they wish to expand their services globally in 25+ countries. They have recently worked with an Afghanistan Bank client which goes without saying the sky’s the limit. The company is definitely looking forward to serving more such diversified geographical regions.

SALIENT SETTLEMENT

The very first priority will be to not make employees work beyond working hours, as They have family, friends, and social life as well. It is equally important to balance out. As overwork can impact an individual’s creativity. Digital work always keeps you on your toes. The company is working on optimizing its digital presence. This digital optimization everyone strongly recommends to each business. If you have fingers in too many pies, make sure to remember the flavor of each one and devise a strategy that suits each one.

PROLOGUE-PORTFOLIO & DESIGNS

Make your business, the talk of the town – both online and offline with suiting cutting-edge, social media marketing strategies.

Presentation Design: ( Cheers Creative’s Hero Service )

Being in the designing game for a long, Cheer’s expertise in delivering sleek presentation designs across various industries. The company makes your rough presentation captivating and makes it look professional. They take care of everything – layout, content, background, graphics, color palette, and template. Also, they make clients’ presentations more dynamic, with a differentiating visual that will spur the interest of the audience.

Branding:

In this technology-driven marketplace, Cheers Creative Agency helps customers to create a brand identity that will stand out even among the best. Their brand strategy will help businesses build a strong identity by engaging the customers and drastically enhancing the services.

Packaging Design:

Cheers to creative design Packages that Catch Consumers’ Eyes and Deliver Brand Value. Considering the buyer psych and product persona they create human-centered product packaging design. They provide highly engaging and aesthetically pleasing packaging design services to help consumers attract more and ultimately sell more products. They also work deliberately to deliver designs that are attention-retaining as well as visually rich.

Digital Marketing:

Marketing goals with Cheers Creative Agencies expert digital marketing strategies. They can produce an excellent design and strong content to drive customers’ varied interests.

  • Create a more personalized relationship with your clients
  • Increase brand awareness with compelling content and graphics
  • Reach out to a larger audience and expand our business prospects
  • Increase the traffic to your website/App.
  • Create a strong yet positive brand image
  • Convert potential leads at a much quicker rate

Website Design and development:

At Cheers, they help customers to educate, inform, generate leads, and build conversions by designing and developing amazing websites. Their website is like a digital address of the business and they can help you position the business better in the market. It is a factor in building trust and credibility for your potential clients and search engines.

DIRECTION TO THE READERS

Mr. Monish said “Every step counts. Be consistent in whatever you do. How you set your process will define the result of your outcome. Don’t take either your success or failure seriously. Go with the flow, life has many good chapters for sure. The ultimate road to it is a risk, hard work, and consistency”.

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