LEADING FROM THE TOP
“ Women entrepreneurs are often underestimated, but they have a lot to offer. They are usually better at multitasking, networking, and taking risks. they tend to be less risky, more efficient, and better at delegating tasks. These qualities can lead to a successful business.
Managing people is hard, but it’s something many arborists will need to do if they set up their own businesses. The owner of Divami core services has some insightful thoughts on UX Strategy, UX & UI Design, User Research, and Design-led Development services”.
ABSTRACT
Jawaharlal Nehru Quotes: “You can tell the condition of a nation by looking at the status of its women.”An increasing number of startups and new businesses have been founded in India over the last decade, the majority of them by men. While many Indian women have a lot more skills and entrepreneurial ambitions, it is often more difficult for them to succeed because of society and lack of support. Female entrepreneurship is gaining attention and importance in light of the evidence regarding new business creation for economic growth and development. Women are one of the most relevant untapped resources if you talk about entrepreneurship. DIVAMI DESIGN LABS has set innovative footprints in India regarding women entrepreneurs. In this article, an attempt has been made to give the complete journey and challenges related to DIVAMI DESIGN LABS – a women’s entrepreneurship that can help you boost your confidence to do something in life.
ABOUT DIVAMI DESIGN LABS
Prathima Inolu, Chief Designer and Executive Director of Divami Design Labs. Her role is to lead UI/UX Design and Design-led Development agency to work at the juxtaposition of clients and their teams to ensure a seamless product that caters to end-user requirements and aligns with business objectives.
Divami’s core service offerings are UX Strategy, UX & UI Design, User Research, and Design-led Development services for B2B SaaS platforms, Technology Software products, Enterprise Digital Transformation Projects, eCommerce marketplaces, and Consumer Applications. They have worked with some of the biggest names in the tech and SaaS industry, including Google, HCL, Collins Aerospace, RightData, Zenoti, DarwinBox, and so on.
REGARDING SERVICES & DETERMINATIVE DECISIONS BY DIVAMI LABS
Divami Design Labs is on a mission to help people achieve and accelerate success by Designing Growth through their Design Strategy, UX/UI Design, and Design-led Development. Unlike others, they work with a user-first approach. With empathy as their core tenet, they go deeper to understand the problem statement that a client is trying to solve and offer solutions that cater to that. This deeper understanding helps curate AHA moments by saving users time/money or convenience and ensuring the habit of using the product is inoculated above anything else.
Divami lab’s number one priority is to build a high-performing team and that means solving their challenges to enable them, facilitating interactions, and tearing down silos by building trust and nurturing relationships with the ecosystem’s clients, employees, and other stakeholders. The essential leadership style stands firm on the pillars of effective delegation and communication while fostering leadership at every level of the organization.
MAKE-OR-BREAK MOMENTS
Prathima Inolu has always been surrounded by people who inspired and motivated her to live life to the fullest and thus, she developed a “never give up” attitude. After completing her master’s from the States, She started as a QA Engineer and then moved to the role of Sr.
Software Engineer at Synopsys. However, Prathima Inolu considers Divami Design Labs to be the defining force in her career. The make-or-break moment happened at least a decade ago when she decided to quit a well-rounded tech career and take the plunge toward Entrepreneurship.
INDUSTRIAL MANIA
New trends in the UI/UX space are constantly evolving and include a wide range of design elements and features aimed at making the user experience more engaging and intuitive. One of the latest trends in the use of micro-interactions is small interactions within a website or app, such as a button changing colour when clicked or a pop-up message appearing. Another trend is motion design, becoming increasingly crucial in UI/UX, as it can guide users through an app or website and provide visual feedback on interactions. Voice interfaces are also becoming more popular; with the increasing popularity of voice assistants like Alexa and Google Home, voice interfaces are becoming more common in UI/UX design, which allows users to interact with devices using natural language. The dark mode is a design trend involving a dark background and light text, which can be easier on the eyes in low-light environments and save battery life on mobile devices.
Personalization is becoming more prevalent in UI/UX design, as it allows for a more tailored user experience by tailoring the content and layout to the individual user’s preferences. Virtual and augmented reality is becoming increasingly popular in UI/UX design, as it allows for a more immersive user experience and can be used for product visualization, training, and gaming. Additionally, accessibility is becoming more and more critical for UI/UX designers, making sure that their designs are accessible for people with disabilities and also older people.
MECHANIZATION AND ITS IMPACT
The world of Design is fast-moving – ever-changing! People have seen many new concepts getting introduced in the last few years. General awareness of UX & Design has increased in every industry. Everybody wants to get their product’s UX right. At the same time, users’ time is precious, and the see-through changes in how they consume information. Personalized, Conversational, Simple & Time efficient Designs are preferred the most. Mobile First & Responsive designs made a massive difference in Design thinking a few years ago; this continued to introduce adaptive design patterns, mainly focussing on limiting the features to usage patterns on respective devices.
HOW WE CHEER UP EMPLOYEES?
It is a grim reality that women are generally expected to manage an enormous amount of invisible labour—taking responsibility for their families while managing their careers. Also, the havoc caused by COVID-19 has laid immense pressure on every working woman. The situation is challenging as the women are ideally expected to “Juggle it all,” while sometimes their work takes a back seat. To emerge from this, women need support. And, from what she can say from her own experience and what she has heard in her network is, “women are carrying it off well even during these challenging times”.
COUNSEL TO THE READERS
Being a problem-solver requires a change in attitude first. A problem-solving attitude is characterized by being proactive, curious, and persistent. It involves taking ownership of a problem and being willing to try to find a solution. This means being open to new ideas and perspectives, being willing to experiment and take risks, and not giving up when faced with obstacles. Additionally, it also involves being able to think critically and creatively and being able to apply different problem-solving techniques and tools. In short, a problem-solver is willing to change their perspective and be flexible and persistent in finding solutions.
W= we can do it. O = Optimism vision. M= motivation for others. E= excellent entrepreneur N= nowhere but up.
