“The power of a motivational message is often underestimated. You never know how the right words can change someone’s life .”
REGARDING THE COMPANY
The journey to success begins with the foundation itself. That is the story of BeTheGuide ® Indian Mentoring Academy Private LTD. Starting in 2018, since its establishment, it has become a standing stone for the Northeast region. A visionary and ISO 9001:2015 certified company, proud to be the first and only motivational training organization in North East India. With more than 5000 trained trainees; The academy has held more than 100 sessions in various organizations, impacting over 1 lac lives
ABOUT KEY PERSON
Santosh Sunar, Founder and Director of BeTheGuide Indian Mentoring Academy Pvt LTD (ISO and MSME Accredited Company), was recently named India’s Most Coveted Mentor and Leader, most inspirational business to follow by Global Insights Magazine and Business Iconic respectively. He was also awarded Best Inspirational Speaker in India by NEBA and Hypedge ICANN Foundation and also Top 100 Inspiring Educators in India by Journey magazine including India’s Top 100 Emerging Entrepreneur by FoxStory India.
Santosh Sunar was also recognized as Meghalaya’s Top 100 Entrepreneurs in the first season of Prime Minister’s Electronic Champion Challenge, in addition to being recognized in the Top 100 Inspiring Educators in India, Mentor India’s most coveted award for leadership and entrepreneurship excellence.
To achieve this, BeTheGuide offers a variety of mentoring courses such as motivational programs, professional training programs, entrepreneurship programs, personality development, and career and employment programs, programs. communication and interpersonal skills, an intensive sales and marketing program, and a leadership and team-building program. , communication stream program, etc.
JOURNEY OF “BE THE GUIDE”
Santosh Sunar believes that every company, organization, and agency should have motivated speakers to meet people’s emotional needs. Santosh has led BeTheGuide from the beginning and is an example for many aspiring entrepreneurs to reach the pinnacle of success and achieve many milestones. BeTheGuide was founded in 2018 and in just 5 years since completing more than 5,000 training courses, exposed to over 50,000 lives, and completed over 500 sessions. BeTheGuide according to Santosh is not only an organization but also a philosophy and a concept to combat negativity with positivity. It’s a new way to train, mentor, and coach while understanding students’ problems and helping them lead successful lives.
INSPIRATION BEHIND VENTURING INTO BUSINESS
North East is an area of India that is largely unaffected by the Indian government where they don’t have big well known and branded companies that can provide jobs for young people and most of them migrate. immigrate to urban cities to get better jobs and live their lives according to their free will. Due to rising unemployment, they fall into the wrong hands and take a fatal step for themselves and their families.
So Mr.Santosh thought a Mentoring Business in North East India would be a great and outstanding idea backed by the belief that he wants to build his own brand and provide Consulting services. mentoring at the highest and deepest levels, helping to guide and provide employment to them, creating an army of positive thinkers who can fight against negativity and unethical behavior, human virtue, and thus make India free and happy. He wants Meghalaya and India, in general, to be known as the happiest place on Earth. People live in a state of high stress, anxiety, and depression due to various work pressures and personal dilemmas. If he can contribute a little to make them happy, then at least he will feel that he has done his part to create a harmonious environment.
VISION AND MISSION
BeTheGuide’s vision is to create at least one motivational speaker and one professional coach in every home so that the home environment is friendly, healthy, and free from unethical human behavior. It also aspires to become one of the most sought-after training and development centers in India. Not only that, he wants to create a happy environment to work in. BeTheGuide’s mission is to reshape, re-skill and rebuild the careers of professionals who have been laid off due to the inevitable cases.
Santosh Sunar wants to help society to become self-sufficient and immerse in the culture of entrepreneurship and thereby contributing to reducing the unemployment rate. Since many people are unable to speak in front of larger crowds, BeTheGuide keeps them, nurtures them, and helps them to become one of the best presenters or speakers thus giving people more independence and confidence, BeTheGuide believes that asking questions, sharing problems, and talking can make people extrovert and thus problems like depression, anxiety, and anger can be solved.
SUCCESS MANTRA
The streak of success is because of its unique training methods and capability and development of its unique model like the OAI model which is Observe, Analyse, and Implement model BeTheGuide has been able to create its name in the market by receiving many awards and recognition, nationally and internationally such as:
- International Icons of Asia Award 2022 for being the Best Education Start-up of the Year.
- Global Choice Award for being the Best Motivational Company in India.
- Best Innovative and Fastest Growing Start-up in India.
- Brand of the year award 2021.
- Indian Leadership Icon Award for being the best Motivational Company in North-East India.
- International Teaching Award for providing excellence in the Education sector.
Santosh Sunar appreciates the tenacity of his team members who have gone to great lengths to make BeTheGuide one of the most sought-after companies in Meghalaya and he is looking for real partners to expand to different cities in India.
GROWTH APPROACH
As an entrepreneur specializing in vocational training, Santosh has a relentless approach to growth. That’s why he adopts the OAI model – Observe, Acquire, and Do – to drive his company’s operations. Santosh’s fiery growth approach is further enhanced by its openness to feedback. He makes a special effort to understand employee issues and make his services affordable to customers. Talking about the financial side of the business, Santosh explains that he doesn’t believe in the idea of getting capital from angel investors, venture capitalists, and banks. So he’s always tweaking his offerings, creating a viable program for his clients.
He further developed this position by saying: “Customers are the biggest investors”. For this simple reason, he will do everything he can to ensure a good customer experience. In terms of employment, Santosh wants to hire more human workers instead of deploying AI or other technologies. That’s because he wants to create more career opportunities for everyone. Even during the pandemic, he did not lay off or lay off any employees, ensuring a safe and supportive environment for them.
WORKING INSIGHTS
Working with the financial industry made Santosh realize it wasn’t really his profession. He wants to do a more satisfying job. Then he watches motivational videos on Google and immediately a lightbulb comes on. “He was fascinated by motivational speakers and how they impacted people’s lives,” he recalls. Deciding it was his passion, Santosh embarked on it and never looked back. The rest is history. In addition to Santosh’s efforts, Kalyan Bhattacharjee, the company’s co-founder, is also credited with launching it.
GOALS
Reevaluate, reshape, and rebuild – This is the mantra that Santosh enthusiastically maintains with his brand. Its offerings, therefore, represent a wide range of skills for reinventing oneself:
- Motivational Coaching Program: This brand aims to produce motivated speakers across India degrees, while also giving them a platform to get recognized and earn. The company has relationships with many schools, colleges, and organizations for this purpose.
- Professional Coach Program: Soft skills training is a growing business and the company understands it. Therefore, it provides rigorous training for professional coaches, so that they can coach people and open them up to different market opportunities.
- Startup Program: In the midst of a pandemic, when businesses close/lay off employees, it is an effective means of making a living. It helps employees, professionals, and anyone who depends on their work to nurture their ideas and become independent.
- Motivation Club: BeTheGuide’s flagship program, trains educational institutions, companies, etc., in aspects such as sales, marketing management, teaching, educational implementation quality, etc. The program is held all year round at a very affordable price. Its strength is that customers are monitored, controlled, and provided with working solutions throughout the year.
MARKETING STRATEGIES
As a forward-thinking brand, BeTheGuide adopts a holistic marketing approach that includes three pillars: digital marketing, content marketing, and psycho marketing. Furthermore, it also places a great deal of importance on word of mouth, which is very powerful indeed. However, the brand’s marketing costs have so far been negligible and it has trained more than 3,000 people in two years. That alone says a lot about its services. The brand’s growth plan was initially to promote low-cost marketing, then move to higher budgets by investing additional revenue. BeTheGuide also provides a franchise marketing system in which anyone can seize the opportunity and many benefits with a very low investment.
AWARDS
On September 21, BeTheGuide won the prestigious international award “Asia Icon Award” for being the best education startup of the year at an international event held in Delhi and supported by Global Empire Events along with Biznation Tv Over 150 delegates from 40 different Asian countries attended the event and BeTheGuide was honored for outstanding contributions to motivational speaker training resources, professional trainers, soft skills, entrepreneurs, job placement assistance, etc. The Institute has repeatedly brought home laurels to the state at various events and competitions.
- Felicitated with Global Choice Award as One of the Best Motivational Coaching Centers in India 2021.
- Awarded and Featured in Business Fame Magazine as One of the Best Innovative Startups to look for in 2021.
- Featured and Certified as India’s Fastest Growing Start-up by CIOLOOKINDIA an International Magazine 2020
- Felicitated with International Teaching Award for driving excellence in Educational Field 2020
- Felicitated with the Indian Leadership Icon award by BrandOpus India 2020, for being the Best Motivational Coaching Center in Northeast India.
In terms of the director’s achievements, Santosh has been:
- Recognized and awarded as One of the Top100 Entrepreneurs in Meghalaya, in a Chief Minister’s Business E-Champion Challenge 2019.
- Awarded a National Award for being the Best Motivational Speaker of the year 2021 organized by NEBA, Hypedge Media, and ICAN Foundation India.
- Featured and Certified as one of the Top 100 Educators in India by Journey Magazine in association with CodeBharat, in 2021.
- Apart from his speaking and business engagements, Santosh is also strong on the literary front. He is the Author of the Best-Selling E-book: “Public Speaking: A Step to Become Rich”, as well as an internationally recognized poet.
- India’s Top 100 Emerging Entrepreneur by FoxStory India
FUTURE ENDEAVOURS
An ambitious company often has grand plans; someone who defies limits. BeTheGuide is no exception to this rule. In the next 10 years, the company aspires to: Become a powerhouse in the field of training, skills, coaching, and mentoring. Invest in motivational shopping malls, and motivational libraries and become a billion-dollar industry. Be one of the happiest organizations to work for and create an environment of trust and confidence. Developed in more than 20 countries, especially in developing or under-GDP countries. BeTheGuide is constantly striving to create more motivational speakers, professional coaches, entrepreneurs, and motivational clubs across India. Above all, it aims to be the leading training and development center in India.
