PERTAINING TO THE COMPANY
Herbal‘s innovative vision was founded in Bhubaneswar, Odisha, in 2003 with the goal of preserving the rich cultural heritage of India and transforming it into world-class beauty products. The company has established itself as a leader in the development and marketing of herbal products in key beauty care areas with a clear mission.
Herbal has successfully combined the benefits of Ayurvedic knowledge with modern methods to create its beauty products. The company has been crafting its products by integrating the advantages of Ayurveda with modern techniques.
Herbal’s vision is to provide natural medicines in a modern form to serve humanity with outstanding results while minimizing the risk of harm to other systems of the body. Pioneering Ayurvedic products and promoting their benefits to humanity, the company has developed and implemented a strategy to tap into the growing demand for its products.
Herbage Home has grown to use a network of suppliers for raw material sourcing, with partnerships established by Godrej, System Surfactant, and others. The company has its own manufacturing unit and quality control lab, prioritizing affordability and accessibility for its products. With a focus on sustainability and inclusivity, Herbage maintains a strong presence on e-commerce platforms like Amazon.
Since its inception in 2003, Herbage has been committed to providing quality, natural skincare products. Apart from its product offerings, the company also conducts wellness and beauty workshops to educate consumers about the benefits of natural products. Various schools and institutions visit Herbage’s manufacturing unit to learn about product development.
With a passion for promoting global wellness through its homegrown skincare products, Herbage has won the trust of customers in Odisha, West Bengal, and other parts of North-Eastern India. The company is now poised to expand its reach globally, offering affordable and effective natural skincare solutions to people around the world.
BACKBONE OF THE COMPANY
Dibya Ranjan Dash, the President and CEO of Herbage Herbals is a dynamic leader with a passion for producing high-quality herbal beauty products. He holds a postgraduate degree in Physics and has a wealth of experience in the education sector before entering the business world in 2004.
Dibya’s extensive career also includes qualifications in beauty care product innovation, planning, and advertising. He is dedicated to ensuring that his company remains the most supportive and creative organization, making it easily accessible to consumers.
Under Dibya’s leadership, Herbage Herbals has become a pioneer in the development and marketing of herbal products. With his expertise in the field, Dibya has successfully integrated the benefits of Ayurveda with modern methods to create its beauty products.
Dibya’s unwavering passion for excellence has helped Herbage Herbals to establish itself as a leader in the industry, winning the trust of customers in Odisha, West Bengal, and other parts of North-Eastern India. With his commitment to innovation, quality, and accessibility, Dibya is poised to take Herbage Herbals to new heights and make it a household name globally.
CHALLENGES FACED BY HERBAGE HERBAL
Dibya Ranjan Dash, the President and CEO of Herbage Herbals shares his approach to tackling challenges in the natural herbal extraction and product industry. He emphasizes the importance of staying informed about the latest trends and developments by attending international courses and events led by experts in the field.
By doing so, Dibya and his team at Herbage Herbals are able to stay ahead of the curve and stay competitive in the industry. This continuous learning and improvement process ensures that they are always up-to-date with the latest research and advancements in natural substances and herbal extraction, allowing them to create high-quality products that meet the evolving needs of consumers.
In addition to staying informed, Dibya also emphasizes the importance of collaboration and teamwork in overcoming challenges. He believes that by working together, the team can pool their knowledge and expertise to come up with innovative solutions to complex problems.
Despite the challenges they faced, Herbage Natural persevered and continued to strive towards their goal of promoting natural beauty products. The simplicity of carrying on with work was relatively extreme during 2003, but Dibya and his team were determined to make Herbage Natural a success.
In Odisha, where the work culture was not developed and financial frameworks were unstable, Herbage Natural faced an even greater challenge. However, they did not let these obstacles deter them from pursuing their vision. They worked tirelessly to establish a strong presence in the market, despite the non-existent market for natural beauty products and the negative reactions from investors.
Despite these difficulties, Herbage Natural’s commitment to quality and natural ingredients helped them to stand out from the competition. They continued to innovate and develop new products that met the needs of their customers, and their hard work and dedication eventually paid off. Today, Herbage Natural is a leading player in the natural beauty product industry, with a strong presence in Odisha and other parts of North-Eastern India.
CRAVING OUT: HOW TO SET YOURSELF APART IN A CROWDED MARKET”
Herbage Herbal’s unique selling point lies in its cost-effective production techniques and commitment to using only the highest-quality ingredients. This ensures that their products are of the highest standard while still remaining affordable for customers. The company is dedicated to maintaining this balance so that customers can easily purchase their products from both offline retailers and online platforms such as Amazon.
Herbage Herbal’s competitive edge lies in its cost-effective production processes and unwavering commitment to using only the finest quality ingredients. This results in products of the highest standard that remain accessible to customers through both offline retail and online platforms like Amazon
MARKETING STRATEGIES
Herbage Herbals’ marketing approach is centered on delivering value while maintaining a modest profit margin and avoiding traditional media advertising. By doing so, they can concentrate on creating products that are not only free of harmful chemicals but also include nourishing ingredients like almond oil, avocado oil, wheat germ oil, and grape seed oil. They also utilize herbal extract mix for Ayurvedic medicines, which helps prevent skin issues.”
CORE VALUES OF THE COMPANY
Dibya, the founder of Herbage Herbal, has been leading his team since its inception, strategically harnessing success through the values of continuous learning, ethics, commitment, and trust. The company’s corporate culture is guided by a moral compass that aligns with the brand identity they are creating, and the values they have established.
OFFERINGS
Herbage is a company that is dedicated to bringing the ancient wisdom of Ayurveda to modern skin care. Founded on the belief that nature holds the key to beauty and health, Herbage creates skincare products that are rooted in the principles of Ayurveda.
For centuries, Ayurveda has been used to maintain healthy and beautiful skin. In early times, people relied on the knowledge of nature, as compiled in the Ayurvedic texts, to create natural skincare products. With the science of Ayurveda, several herbs and floras were used to make skincare products that really worked.
Herbage is committed to preserving this ancient wisdom and using it to create high-quality skincare products that are tailored to the needs of Indian skin. Their products are made with natural ingredients that are sourced from local farmers and are processed in accordance with the principles of Ayurveda.
At Herbage, they believe that beauty is not just skin deep, but is a reflection of inner health and well-being. Their products are designed to nourish and rejuvenate the skin, while also promoting overall health and wellness.
