A Vision Born of Memory and Mission
At the heart of RABBITWARREN ANIMATION STUDIOS PTE LTD, located in the bustling innovation hub of Singapore, lies a story as profound as the messages it seeks to tell. It’s a story of resilience, vision, and an unshakable belief in the power of the human heart. The studio, founded by Jake Ohama, is not just producing animated stories—it is trying to rekindle something much deeper: the “Unconditionable Heart.”Jake’s journey is a compelling narrative of global experiences, from earthquake relief efforts in Japan to launching cultural fashion phenomena in Tokyo, culminating in the creation of a transmedia space-fantasy universe. His story is proof that meaningful storytelling often begins with personal purpose—and that purpose now fuels an ambitious, soul-stirring animation project called RABBITWARREN.
The Beginning: When Purpose Found a Voice in Hiroshima
The pivotal moment came on February 22, 2022—a date the team believed would mark a major turning point for Earth. Traveling to Hiroshima, a city symbolizing peace and rebirth, Jake and his team declared the “UNCONDITIONABLE PROJECT” to the world.The message was simple but urgent:
“We were originally one. There is no need to hurt each other on this small planet. Let us remember our Unconditionable Hearts.”
Only two days later, the Russia-Ukraine conflict erupted. For Jake, it was a cosmic confirmation of the project’s relevance. To ensure the message resonated across generations, he turned to a medium powerful enough to transcend time—animation. Thus, RABBITWARREN, a space fantasy told through the lens of quantum physics and parallel universes, was born. But this was just the first chapter in a much larger journey.
From Kobe’s Ashes to Tokyo’s Spotlight
Jake Ohama’s inclination to serve society dates back to his university days at USC in Los Angeles. In 1995, while still a student, he was devastated by the Great Hanshin Earthquake in Kobe, Japan. Motivated by empathy, he mobilized a fundraising campaign that united over 1,500 students and raised $10,000 for the victims. This gesture would unknowingly plant seeds for future collaborations with the Kobe government.Post-graduation, Jake immersed himself in the operations of Riviera Country Club in Los Angeles, mastering the logistics of managing high-stakes events. But his entrepreneurial heart called for something more.
In 1999, he launched a mobile e-commerce company and soon reconnected with Kobe officials to co-create a fashion revival event. Thus began the Kobe Collection, a massive success that inspired Tokyo officials to seek his expertise. Jake accepted, and in 2005, he launched the iconic Tokyo Girls Collection (TGC)—now one of Japan’s largest fashion events with global impact.
Fashion, Tech, and Mobile Pioneering
Jake’s visionary streak didn’t end with events. His team pioneered mobile apparel commerce in the early 2000s—before smartphones existed. Sites like girlswalker.com and fashionwalker.com attracted over 20 million users, making waves in Japan’s fashion and tech industries.In the years that followed, Jake collaborated with Louis Vuitton, Cartier, Coca-Cola, and Colette on groundbreaking mobile and promotional campaigns. His marketing campaign with Coca-Cola alone sold over 20 million bottles, while a partnership with American fashion brand Kitson generated over $200 million in sales in less than a year.
Such success, however, brought unforeseen challenges, like a rise in counterfeit goods, offering Jake new lessons in growth and resilience.
Planting a New Seed in Singapore
Drawn by repeated invitations from Singapore’s EDB and STB, Jake finally saw the perfect moment to begin anew. With his signature long-term vision, he established RABBITWARREN ANIMATION STUDIOS PTE LTD—a creative hub dedicated to stories that inspire courage, love, and unity.For Jake, animation is simply a vehicle to share the deeper message of the Unconditionable Heart. The goal is not just to entertain, but to emotionally resonate across generations. And animation is just the beginning—the plan includes picture books, fashion, games, films, and more.
Behind the Vision: Jake Ohama, Founder & Creative Architect
Jake Ohama wears many hats: Founder, Creative Director, and General Supervisor. His role is to orchestrate the entire vision—from ideation and design to operations and global partnerships. His life experiences, coupled with his deep philosophical convictions, shape every decision behind RABBITWARREN.Currently, licensing offers from over 160 global companies are on hold, as the studio focuses on growth before commercial rollout. Jake’s target is ambitious yet grounded: to scale up only after reaching 80 to 100 million subscribers.
Standing Apart in a Saturated Market
Unlike traditional animation studios, RABBITWARREN doesn’t confine itself to a single medium. Jake emphasizes that animation is just one method to share their message. If art, fashion, or even emerging tech offer better resonance, they’ll pivot. This flexibility is what makes the studio truly unique in its domain.Their guiding principle:
> “We’re not attached to animation. We’re attached to the message.”
Tech Choices with Soul Over Flash
While many animation houses are diving into expensive 3D CG, RABBITWARREN largely focuses on 2D CG. Jake believes that emotional storytelling and compelling narrative outweigh visual perfection, especially for startups where ROI matters deeply.And while immersive tech like AI continues to evolve, Jake sees it as an aid, not a replacement.
> “AI can assist—but it can’t replicate lived experience or tell stories that move souls,” he says. “Audiences cry not because of perfect frames, but because they relate to the pain, failure, and comeback in a story.”
2025 and Beyond: New Countries, New Characters, New Courage
The future is bright. The team is expanding the beloved Baby Nin Nin series, introducing characters from different countries. A RABBITWARREN Fashion Store is also set to launch online, blending narrative with merchandise in an experiential retail format.Jake also keeps a close eye on cultural and spiritual trends. To him, the next big thing is not tech, but meaning.
> “The world is craving stories with soul. That’s where we come in.”
The Definition of Success? A Spark of Courage
When asked what success looks like, Jake’s answer is characteristically profound:> “If 20 or 30 years from now, someone remembers our story during a hard time—and it gives them courage—that’s true success.”
And that’s exactly what RABBITWARREN ANIMATION STUDIOS is building—a legacy not of pixels, but of purpose.
