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Home Interviews

Metaorange Digital: Revolutionizing Tech Solutions Through Innovation and Transformation

Entrepreneur One Magazine by Entrepreneur One Magazine
February 6, 2024
in Interviews
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Vishal-Rustagi Entrepreneur First Magazine

ABOUT METAORANGE DIGITAL

Metaorange Digital, founded in early 2022, is dedicated to optimizing client operational processes through backend revitalization, cloud migration, DevOps adoption, and low code/No Code platforms for faster time-to-market. With over 30 years of combined industry expertise among the founders, the company specializes in modernizing legacy applications to give clients a competitive advantage. They rely heavily on cloud technology for scalability and cost-efficiency and streamline development through DevOps practices. Their experience spans Media, Retail, Banking, and Healthcare, giving them deep market insights. The company is committed to innovation, using automation to improve cost-effectiveness and leading the way in software development. The extensive client portfolio reflects their commitment to deliver top-notch solutions.

ABOUT THE FOUNDER

Vishal Rustagi, one of the co-founders of Metaorange Digital along with Amit Bhatia, serves as the company’s CEO (Chief Executing Officer). He is responsible for steering the company’s global growth in the Automation and Transformation space, leveraging Cloud, DevOps, and Lowcode/Nocode Platforms. Vishal’s key roles include defining the company’s strategic vision, overseeing its implementation, and representing Metaorange Digital to stakeholders. He leads the executive team, makes crucial decisions, and plays a pivotal role in driving the company towards success.

GOALS OF METAORANGE DIGITAL

Metaorange, a prominent IT consulting firm, is planning for a dynamic future. It aims to expand its service offerings, foster digital transformation, and promote innovation. The company plans to diversify its service offerings by leveraging its expertise in DevOps and cloud solutions, with a focus on emerging areas like blockchain, AI, and cybersecurity. Geographic expansion is also on the agenda to grow its client base.

Metaorange remains dedicated to digital transformation, both internally and externally for clients. Market research will continue to be a proactive strategy to stay updated on evolving technologies and customer needs, maintaining competitiveness and relevance in the industry.

CHALLENGES OVERCAME

Metaorange faced significant challenges, including early pandemic-related hurdles, the need for market differentiation, talent acquisition in remote settings, economic uncertainty, technological advancements, and a commitment to clients. Navigating these challenges while fostering innovation and a remote work culture has defined the company’s journey, shaping it into a resilient and forward-thinking player in technology consulting and development.

MAPPING DIGITAL CUSTOMER EXPERIENCE JOURNEY

In today’s competitive landscape, mapping your digital customer experience journey is crucial. It enhances understanding, identifies issues, and elevates the overall user experience. This approach brings customization, consistency across channels, data-driven decision-making, and a competitive edge. Visualizing the customer journey allows you to adapt to changing customer behaviors, continually enhance digital offerings, and ultimately boost customer satisfaction, loyalty, and business success in the dynamic digital realm. To map the journey, locate touchpoints, gather data, create personas, and visualize the entire customer experience. Regularly analyze and refine the map to ensure your company remains customer-centric and responsive.

SOME FUTURE ENDEAVORS THE COMPANY IS PLANNING

Metaorange’s future plans include ongoing innovation, global expansion, sustainability efforts, industry leadership, strategic partnerships, diversifying services, and ensuring client success. These initiatives reflect their commitment to staying at the forefront of technology, promoting sustainability, expanding their global reach, and delivering value to clients and the community.

WHO ARE THEIR CLIENTS?

The company operates in a multitude of industries, including technology, healthcare, entertainment, manufacturing, and retail, serving a wide array of clients. Its client base spans from large corporations to small and medium-sized enterprises, including startups seeking technological advancements for their growth. In addition to delivering consulting services to help clients navigate industry intricacies, the company places a strong emphasis on maintaining client privacy while forging enduring connections with businesses across diverse sectors.

METAORANGE USP

Metaorange stands out for its strong commitment to innovation, client-centricity, and steadfast dedication to quality across all aspects of its operations. This distinctive approach includes a focus on clients, a culture of continuous innovation, extensive industry expertise, proven success in diverse sectors, and the integration of cutting-edge technology.

HOW DO METAORANGE ENCOURAGE THEIR EMPLOYEES

Metaorange’s workforce is motivated through a range of initiatives. The company places a strong emphasis on recognizing employee contributions, investing in their professional development, and facilitating open communication and empowerment. Metaorange also prioritizes work-life balance by offering flexible arrangements and organizing team-building activities. The company actively promotes mentorship, encourages employees to tackle challenging tasks, and fosters a culture of idea-sharing. Furthermore, wellness programs and a focus on employee well-being contribute to creating a motivated and engaged workforce that plays a pivotal role in supporting Metaorange’s overall success.

ADVICE TO THE READERS BY THE FOUNDER

“ The best advice I can give is to embrace change, stay curious, and never stop learning. In today’s fast-paced world, adaptability and a thirst for knowledge are my most valuable assets for personal and professional advancement.

Teamwork and community engagement are vital in our interconnected world. Metaorange values collaboration, knowledge sharing, and ethical business practices. Let’s strive for a brighter future and ongoing growth in the technology sector.”

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