“Digital Marketing has made life easier by showcasing small to large products in such a way that, out of 100’s of people 60% of people look into it. It helps small business to large business owners to set up their goals where their products get recognised. The owners get rapid growth in their business if their setup of branding and prices are shown in an attractive and negotiable way. Social media plays a very important role to address the products/ brands. Setting up the goals, objectives, and target audience should be kept in mind while starting a business”. Their name WING itself defines that – the company will fly higher and higher by applying an advanced strategy.
SUMMARY ABOUT THE COMPANY
Wing Communications is a fully integrated digital marketing company set up with the goal of offering complete digital marketing solutions. They are trying to be a beyond-the-run-of-the-mill advertising company by crafting innovative concepts and creating transformative business outcomes. Wing Communications focuses on delivering value to customers that make them return for more. They offer specialised services that include strategic guidance, development and design, marketing, and customer service.
MAIN CONTENDER & POWER OF THE COMPANY
After All, this is a startup, Shiva Bhavani is the key person managing client acquisitions and onboarding. His role involves business development, raising brand awareness, meeting with clients, and networking to get the best PR coverage for them. They are slowly branching out to other areas of digital marketing that include social media marketing, SEO, PPC, web development, influencer marketing, and more.
ABOUT THE APPLICANT
Wing Communication is working with a diverse set of clients from various industries that include Alice Blue, Corient Business, PE Front Office, Tapanshi Finanziell, Advait Infratech, Keya Foods, XIPHIAS Immigration, and DBMCI to name a few.
ESTATE OF THE COMPANY
Wing Communication is trying to differentiate itself from its peers by going over and above the normal and offering services of a superior level. They are ensuring excellent PR coverage for their clients that improve their brand visibility. Similarly, they offer creative solutions to their clients for social media marketing. They explore various mediums to offer a comprehensive digital marketing strategy. They don’t want to be known as just another advertising agency but want to offer unique solutions to their clients that can deliver superior business returns to them.
AIM & DRAFTING OF THE COMPANY
As the company name suggests they would love to use their wings to fly high and be the preferred digital marketing company for top-notch brands across industries. They are building their team now and getting the right skills in place. The success of a digital marketing company depends on its resources. They are trying to hire talented youngsters with the zest and zeal to perform. They are providing a congenial work atmosphere that helps them realise their potential.
CHALLENGES FACED DURING THE PANDEMIC
Mr.Shiva Bhavani started Wing Communications in 2021 so they were not really impacted by the pandemic. The advantage of digital marketing is that they can have their employees work remotely. They connect virtually with them as well as with clients. The pandemic has shown them that businesses can thrive even while working in hybrid workplaces which don’t need all employees together physically.
TECHNOLOGIES AND THEIR IMPACT
It is convenient for startups to use multiple clouds for their technology requirements. Cloud technology has made a positive impact on enterprises, especially new startups because of its unique pay-as-you-use concept. This gives businesses the flexibility to pick only the resources they need for a limited time and pay accordingly. Today businesses are driven by AI and Machine Learning as they try to glean more information about customer behavior and try to predict their next move. This helps them to tailor their offerings.
INDUSTRY MANIA
The digital marketing industry is a dynamic one as it is closely linked to technology which is constantly evolving. The customers are looking for a great user experience. They want a website that is easy to navigate, answers their queries, and is visually appealing. They want their questions answered honestly and prefer to go with brands that can solve their problems. So brands should focus on highlighting their offerings clearly and engaging with their target audience. They can use an assortment of digital tools like SEO, PPC, Social media, Influencer Marketing, and PR management to get their views across and raise brand awareness.
CHALLENGES TO OVERCOME
Mr.Shiva Bhavani is a Computer Science graduate and has a Masters in Business Administration. He has been working with a couple of companies like MovingDneedle, ClicqA, and Team Pumpkin before the entrepreneurial bug bit him. Initially, there were challenges around getting the right team for content work and working the media for coverages. Moreover, it takes time to find the first set of clients who are willing to trust a newcomer. With a clear focus on maintaining high-quality deliveries, he has managed to find several clients who have entrusted his company with their digital mandate.
CRUCIAL STEPS FOR THE COMPANY
A leader needs to have vision and foresight while setting up an enterprise. Running a successful company is all about having a clear objective and finding the right people to work with you to make that vision a reality. As the head of the company, he needs to make decisions regarding the type of businesses they will approach, the range of services the company offers, and hiring the right talents for the job. Since it is a new startup, it was hands-on at first while I built a small team. Now they have grown to a team of 30 plus and the journey has just begun.
HOW TO SPUR ON PEOPLE
Mr.Shiva Bhavani believes in providing a democratic working space where employees feel a sense of ownership and take pride in their job. He encourages them to freely express their opinions instead of feeling inhibited. When you are working in a creative industry like digital marketing, you have to encourage an open culture where people can speak up and express their views. A top-down dictatorial approach simply doesn’t work. He allows his team members to take independent charge of their projects so that they have both power and accountability to deliver.
COMPANY POLICY
Wings Communication tries to understand its clients well before offering them a comprehensive digital marketing strategy. Instead of asking them to opt for all the tools available, they focus on understanding their primary needs and delivering a personalised solution that can handle them. They offer them good media coverage in established publications which has a positive impact on their business. By using the right mix of media coverage that raises brand awareness and social media marketing, we help the clients get a wider target audience reach.
FUTURE SCHEME
Wings Communication has increased its bouquet of offerings by bringing in digital marketing services like web development, influencer marketing, PPC, SEO, and more. They are a very young company and as of now, they are focused on realising its primary vision of being the most preferred digital marketing agency. They would like to build their client portfolio first.
ADVICE TO THE READERS
Mr.Shiva Bhavani stated, “If you have a dream, you should follow it and not let anything come your way. Being an entrepreneur helps you follow your passion”. There are so many interesting things to learn and absorb. The current digital transformation scene is phenomenal and the entire business landscape is evolving every day. It is an exciting time to be doing business.
