LORDS AUTOMATIVE Pvt Ltd, founded in February 2020, is a leading Indian manufacturer of innovative, eco-friendly 2-wheelers and 3-wheelers. Their vehicles emphasize sustainability, cost efficiency, energy intelligence, and high quality. Known for strong after-sales service and spare parts support, LORDS AUTOMATIVE is establishing itself as a reliable brand in the electric vehicle market. In response to the pressing issue of pollution, the company promotes the adoption of green technology with products like the Lord’s Zoom e-scooter, Lord’s King e-rickshaw, and specialized vehicles like the Lord’s Grace for handicapped individuals. Their commitment is to provide top-tier, sustainable transportation solutions to create a greener future.
Their Products:
Category 2-Wheeler
- Lord’s Zoom – E-Scooter
- Lord’s Zoom Plus – E-Scooter
- LORDS Bijli – E Loader
- LORDS Stylon – High-Speed E Scooter
- LORDS Prime – High-Speed E Loader
Category 3-Wheeler
- Lord’s King – E-Rickshaw
- Lord’s Samrat – E-Loader
- Lord’s Sawari – Butterfly E-Rickshaw
- Lord’s Gati – Butterfly E-Loader
- Lord’s Grace – E-Rickshaw (Specially designed for Handicap People)
- Lord’s Swachh Yaan – Garbage Vehicle
- LORDS Vayu – High-Speed Auto
- LORDS Velocity – High-Speed Loader
WHO ARE THEIR CLIENTS?
Their primary clients are electric 2-wheeler and 3-wheeler dealers and distributors. Additionally, they participate in government tenders and conduct institutional sales.
ABOUT THE KEY PERSON AND HIS ROLES AND RESPONSIBILITIES
Dr. Veer Singh, CEO of LORDS AUTOMATIVE Pvt Ltd, oversees all operations in the electric vehicle (EV) sector, driving strategic vision, R&D for technology and battery efficiency, and market-oriented product selection. He prioritizes efficient resource allocation, and capital raising, and fosters a strong leadership team and positive corporate culture. Dr. Singh focuses on expanding markets, enhancing customer satisfaction, integrating sustainability, ensuring regulatory compliance, and managing crises effectively, shaping LORDS AUTOMATIVE’s success and sustainability in the EV industry.
LORDS AUTOMATIVE USP
LORDS AUTOMATIVE Pvt Ltd stands firmly by its customers, offering round-the-clock support and premium services such as customer assistance, part replacements, and vehicle delivery. They provide DIY videos for maintenance in all weather conditions and aid in battery care. Additionally, the company offers doorstep service, business promotion, and lead generation. Aligned with customer aspirations for environmental sustainability and transportation reliability, LORDS AUTOMATIVE embodies the spirit of “Make in India,” ensuring prompt support that fosters trust. Recognizing that the customers prioritize factors beyond price, such as time, energy, and emotional investment, the company strives to meet every customer query and support their long-term success with durable and cost-effective products.
FUTURE GOALS AND STRATEGIES
LORDS AUTOMATIVE Pvt Ltd plans to expand its dealer network to 500 outlets, seeking entrepreneurial partnerships for national growth. They aim for a global presence by co-developing products and sharing expertise. With a vision of ubiquitous electric vehicles nationwide, having sold over 30000 vehicles through 300+ dealers across 22 states, their mission remains to deliver high-quality EVs. As CEO, future focuses include expanding product lines, enhancing R&D, global market entry, advancing charging infrastructure, sustainable practices, strategic partnerships, customer experience, policy advocacy, talent development, and financial sustainability to drive innovation and sustainability in transportation.
2024 RESOLUTIONS
LORDS AUTOMATIVE Pvt Ltd plans to expand its dealer network to 500 dealers, seeking entrepreneurial partners for long-term growth. They aim to go global by sharing expertise and co-developing products for international markets. With over 30000 vehicles sold across 22 states through 300+ dealers, LORDS AUTOMATIVE is making strides towards their goal of having electric vehicles ubiquitous across the country. They are particularly popular among SMEs for daily commuting needs. Their mission is to consistently produce high-quality electric 2-wheelers and 3-wheelers that provide a delightful experience for customers nationwide.
ADAPTABILITY TO NEW IMMERSIVE TECHNOLOGIES
Advanced technologies like IoT sensors for real-time data collection, AI and ML algorithms for efficient resource management, and robotics for enhanced assembly line operations are revolutionizing the AUTOMATIVE sector. Additionally, virtual simulations, 3D printing for rapid prototyping, and waste reduction technologies further optimize processes and reduce costs. Integration and effective utilization of these technologies are crucial for maximizing their benefits across AUTOMATIVE manufacturing.
NEW TRENDS AND CHALLENGES FACED
LORDS AUTOMATIVE Pvt Ltd swiftly launched two EV models through focused engineering and research. The LORDS Prime supports 275 kilograms, while the LORDS Stylon handles up to 200 kilograms, both benefitting from extensive R&D that has enhanced features like fast charging, range efficiency, and GPS integration. They also prioritized autonomous driving systems, advanced batteries, charging infrastructure, and supply chain efficiency. Despite facing the COVID-19 lockdown shortly after its inception, their entrepreneurial spirit drove them forward. LORDS’ AUTOMATIVE champions indigenous, affordable products, offering a wide range that meets national demand with durability, style, and rapid charging capabilities, all while ensuring strict adherence to government standards in India.
HOW DO THEY ENCOURAGE PEOPLE WORKING IN THEIR ORGANIZATION?
LORDS AUTOMATIVE Pvt Ltd is dedicated to enforcing equal opportunity in all recruitment phases, ensuring fair consideration without regard to gender, marital status, ethnicity, religion, age, or other factors. They prioritize fostering a healthy work-life balance, supporting employees in balancing career and personal pursuits effectively.
ADVICE TO READERS
In the electric vehicle (EV) industry, leadership and sustainability require embracing innovation, continuous learning, and a focus on environmental responsibility. Building strong partnerships, prioritizing customer experience, and leading with integrity are essential. Adaptability, resilience, and smart financial management ensure long-term success while investing in talent and contributing to the community reinforcing ethical leadership and driving innovation. These principles collectively foster sustainable business practices and meaningful contributions to society.
