The “Emerging Entrepreneur” of the “Direct Selling Industry in India” where Leadership starts with aspiration for a higher purpose!
“Leadership and team building is not something that you are born with, but something that needs to be learned and implemented. We live in a civilization where diversity and collaboration make us human, and we cannot survive in this ecosystem if there hadn’t been shared participation. But to lead and get led by like-minded people, one always needs to have a mindset. This perspective towards life has the capability to pull a person from the brink of livelihood to the ‘pinnacle of success”.
REGARDING EMINENT ORGANISATIONS
Renatus Wellness is a successful organization that helps people by improving their physical, emotional, and mental well-being. They are trying to infuse the thought “health is wealth” by producing proficient products. Their vision is to keep up the brilliant work they have been doing to date. They are constantly developing their product, which might open many possibilities for people in the future. So, in a nutshell, their goal is to stand by the people, with the people, and for the people.
LEADING LIGHT OF THE FIRM
Dr. Subrata Dutta is the Founder of Renatus Wellness Private Limited – one of India’s fastest-growing Network Marketing Companies with a distributor base of over 2 lakhs.
He is an outstanding public speaker and transformational Guru, superior in man-management power, time-management ability, and leadership abilities, who innovated Renatus Wellness. He has sound knowledge in strategic planning to help people to execute, sustain, and grow a successful business.
Visionary product developer with deep education in research and analytics. Aims to provide authentic and customized business and marketing solutions to everyone. He communicator and motivator who identifies and leverages assets in distributors to reach organizational goals. Relentless is the optimist who believes everyone can be successful, and there is no exception but only one condition you should have a desire and you must act.
Dr. Subrata Dutta, the business entrepreneur associated with the “Direct Selling Industry in India” and leader, who knows that attaining success is a journey of partnership and adventure. With over 20 years of experience, Dr. Subrata has seen it all and knows the value of knowledge. In his village, the ravages of unemployment, and the absence of education and opportunities made him take a stand to do something not just for himself, but for the entire community. Subrata did not blame his situation; he did cripple his mind into the limits of his existence.
Dr. Dutta is an innovator and entrepreneur with more than 20 years of experience in Direct Sales Marketing who conceived and conceptualized the need to balance a busy schedule with providing our bodies with the best possible natural nourishment. Launched the 1 st flagship all-natural nutraceutical health product called Renatus Nova about 4 years back.
Dr. Subrata Dutta moved to Kolkata, where he made his way to the top and branched out his skills to a diverse array of duties. Being the executive member of the Federation of Direct Selling Association, Subrata truly thinks that education alone cannot equip you with the real world. Dr. Subrata Dutta created Renatus Wellness which is a people’s company built to transform and improve lives.
He encourages and guides people to enhance and transform their lives, career, business, and dreams into reality by taking some innovative actions.
He is the author of his maiden book “A Map to the Pinnacle of Success.” His second book will be available soon.
- He has been appointed as an Executive Member of FDSA – the “Federation of Direct Selling Association” of India. FDSA represents the voice of genuine direct-selling companies in discussions with the Government of India and the state governments to develop an appropriate legislative framework using progressive statistics and opinions to protect the Direct Selling Industry in India.
- For his outstanding efforts in the field of Wellness, he was awarded with “Doctor of Business (Specialization in Wellness & Direct Sales)” in November 2022 by Global Human Peace University.
- He has also been nominated as the recipient of “Doctor of Business (Specialization in Business, Mind Motivational Training & Development) by the World Human Rights Protection Commission.
SERVICES OFFERED BY RENATUS
Renatus Nova (an effective food supplement), Alosteen (tooth gel), Novasteen (body soap), Renatus XaanTouch series (body cleanser, handwash, and hair cleanser), and Renatus XanthPro (Protein Powder). All the products are all natural, and Renatus Wellness boasts of being the first Mangosteen-based Direct Sales Company in India.
OUTLANDISH QUALITY OF RENATUS
Everyone is different in every aspect, and at least that’s what they believe in. Comparing is not something that they have implemented in their own growth. But he can tell you what they did differently. They thought about the benefits to the people of our country and focused on eliminating the problems rather than modifying the solution.
His agenda was to help rather than just earn money. He cherishes the blessings and the respect more than anything.
GOAL OF ORGANISATION
The company within just a span of 3 years initiated with about 7.2 crores in terms of revenue which expanded to about 150 crores in 2021 and aims to achieve about 200 crores by the end of 2023. In the upcoming years, they hope to broaden their market share, increase their brand recognition, and spread their mission of well-being and potential for wealth to India’s most distant regions.
In the next five years, they want to cross the 500 Cr mark and establish their brand internationally. These numbers are something more spiritual than just success and profit. They speak reliability and trust that the products have generated from the customers over the years.
Dr. Subrata has been in the industry of direct sales since 2003 and he has witnessed several winds of change in the professional setting. The vast experience earned him the skills to shape Renatus Wellness Pvt. Ltd. in the desired motto and under the guidance of Dr. Debi Prasad, Subrata has always felt his journey to be secured in a safe space. In our lifetime, we all desire success, and within that, we also need to be surrounded by people, who think alike. Subrata has built his team with dynamic leaders or what he calls as his ‘Inner Circle’, who have lent hands to strengthen the bricks and mortar of this goal equally.
CHALLENGES FACED DURING THE PANDEMIC
The pandemic was a phase that everyone feared but learned how to cope with it. They had to deal with people who were losing their minds, but they stood confident and helped them cope with the situation. They faced loss, but they had this gut feeling that things are going to fall back into place. He believes in God and himself.
The drive to make people’s lives better with the help of ayurvedic methods is complemented by modern science, and the desire to provide viable employment to hundreds of young and talented individuals.
BIGGEST CHALLENGE ABOUT THE MANAGEMENT
To build a team you need patience more than you need them to start working right away. Every leader face challenges when they must manage a team. For him, it was a lack of collaboration, a lack of vision among team members, team members not listening to instructions, and a lack of motivation left among team members. He would also like to say that his team members worked as he did to build a team and they still do to this day. Now they are quite efficient in making a team themselves.
FUTURE OF HEALTH CARE ACCORDING TO RENATUS WELLNESS
It will surely be going to change in a good way. People all over the world are very serious about health and they want remedies to stay healthy. Organizations like Renatus must keep working for the well-being of people. They need to give them all the knowledge and spread the word as much as they can. Knowledge is power. Ten years from now, health care will look even more fantastic.
TECHNOLOGIES AND THEIR IMPACT
There has been a lot of improvement in technologies, the RD has improved. The research tools have been improved through which the research on natural ingredients is helping people to live their life in a healthy and fit way. Moreover, people are focusing on their creative sides more to build an effective living and contributing more than enough to the upcoming generations. If we go back a decade, we did not even know these natural species existed, but now we do, through technology. We know where to find them, we test them, we apply them, we run tests again, and that’s what a forward world looks like. Technologies are an immense help!
JOURNEY TILL NOW
Dr. Subrata Datta stated that there were many challenges, and he lost count, to be honest. He never thought of giving up. He thinks his spirit is the reason for where he’s today! One of the major challenges he faced early in his life was education. The quality of education in his village was poor, which presented a significant hurdle to his growth. But with the help of his parents, he somehow managed it and got the best education he could have at that time. The next one, he would say, is a village boy moving to a big city. Everything was overwhelming and confusing at the same time. But as he said, his dictionary doesn’t have the word ‘giving up’. And do you know why he was able to achieve so much? This is because he believed in his actions and surrounded himself with the right team members. Due to his zeal for creative achievements, he has been under the mentorship of Dr. Debi Prasad Acharjya – a Wellness Coach and Author, who instilled the right threads of power into his faith and made Subrata realize that everything can be attained with the right amount of effort.
In the upcoming years, he hopes to broaden their market share, increase their brand recognition, recruit about 10k executives, and spread their mission of well-being and potential for wealth to India’s most distant regions. In the next five years, he wants to cross the 500 Cr mark and establish their brand internationally.
ADVICE TO THE READERS
“Nothing matters in life more than moving on. If you can move on successfully, you can live on successfully too.”