PERTAINING TO THE BUSINESS
As a cutting-edge and rapidly expanding provider of coworking spaces, 315Work Avenue specializes in creating state-of-the-art, functional, and inspiring work environments with a contemporary design aesthetic. The organization’s primary objective is to nurture a supportive ambiance that facilitates growth, productivity, and collaboration among their diverse client base, which comprises investors, freelancers, entrepreneurs, startups, and professionals from various industries.
A VISIONARY LEADER BEHIND 315WORK AVENUE
Manas Mehrotra, astute entrepreneur, and visionary, is the Founder and Chairman of 315Work Avenue which houses 90+ clients, known for his founding roles in Nestavera, 315 Work Avenue, Pro Physio, and kara4kids. Through his leadership, he has left an indelible mark on diverse industries, including education, co-working spaces, health care, and real estate. Starting with a vision to make a difference, Mehrotra’s entrepreneurial journey has been marked by innovation, resilience, and a relentless pursuit of excellence. He is one of the leading voices among the new-generation coworking space providers in India.
As the Founder of 315Work Avenue, his focus is on providing spaces that create conducive, functional, and inspiring workspaces with a modern aesthetic. He strives to foster a positive environment of growth and productivity while allowing you to focus solely on your work. His strength lies in his ability to combine the necessary elements to help the business increase and maintain a competitive edge. An eminent thought leader, Mr. Mehrotra has been a keynote speaker at various events sharing insights into the future of education, coworking spaces, the importance of sustainability, the role of innovation, the future of education in India, the role of technology in both education and in real estate. Just to name a few. His perspectives have been featured in leading publications like Education Times, Times of India, Business World, and many more.
The diverse clientele includes prominent industry leaders such as:
BNY Mellon, Tata Technologies, v5system, Pluto7, Moengage, Hero Fincorp, Shadowfax, Orderful, Mazik, Hafele, Purple Quarter, Okcredit, Gameskraft, Anzy careers, Vevetos, Zeta, Promolta, Mygate, Insofe, First source, Lighthouse, Nobleserve, Vimeo, Mybillbook, Horizon. Datalicious among others.
THINGS THAT MAKE 315WORK AVENUE UNIQUE
At the company, they prioritize offering futuristic solutions that cater to the client’s unique needs through end-to-end services. By leveraging cutting-edge technology and innovative approaches the organization provides tailored, state-of-the-art solutions designed to meet the specific requirements of their esteemed customers.
VISION AND GOAL OF THE COMPANY
The main vision is to serve as a preeminent one-stop work where entrepreneurs can turn their aspirations into reality. At this company, they firmly believe that running a successful business should be both fulfilling and rewarding. As such, the organization aims to expand their reach across Pan India, customizing the offerings to cater to the unique needs of each client. The main objective is to create a personalized workspace that not only nurtures growth but also provides an exceptional work environment.
315Work Avenue is recognized as a Great Place To Work® in the Mid-Size Organizations Category by the Great Place to Work® Institute, India. The certification is awarded based on an anonymous employee survey regarding their experience working at the company conducted by the Great Place To Work® Institute and underscores the company’s commitment to fostering an outstanding work environment.
CHALLENGES FACED BY THE COMPANY DURING PANDEMIC
The COVID-19 pandemic presented a severe challenge to the world’s resilience and adaptability, serving as a tough challenge of character and resolve. As a global health crisis of unprecedented proportions, it swiftly overshadowed previous epidemics in terms of magnitude and reach. Apart from the devastating human toll and disruptive impact on daily life, the pandemic also brought significant economic destruction on a global scale. Although there were temporary setbacks in the growth of coworking spaces, which had experienced rapid expansion in recent years, businesses were able to seize this opportunity to revisit their work arrangements and provide greater flexibility to their employees.
With heightened demands on both the professional and personal fronts, business leaders must provide reassurance while navigating the complexities of the crisis.
The challenging scenario in which leaders face the daunting task of charting a course forward in a volatile, uncertain, complex, and ambiguous (VUCA) environment. To adeptly address these challenges, it is essential to learn from the lessons gleaned during the pandemic and adopt new strategies to ensure organizational resilience. By embracing novel approaches, including thinking outside the box, refining objectives, implementing creative solutions, prioritizing human-centered methods, and leveraging technology, businesses can not only survive but thrive in this transformed landscape.
IMMERSIVE TECHNOLOGIES AND IT’S POSITIVE IMPACT
Immersive technologies such as Virtual Reality (VR) and Augmented Reality (AR) can benefit businesses. These technologies can certainly provide unique and engaging experiences for customers, and they can also help companies innovate and stay ahead of the competition. The integration of physical and virtual objects through AR and VR can open up new possibilities for creating hybrid experiences that blend the best of both worlds. Additionally, advancements in artificial intelligence (AI), machine learning (ML), automation, and sensor-based technologies can further enhance these experiences by providing personalized, seamless, and efficient interactions.
TRENDS IN INDUSTRY TODAY
With the shift towards hybrid work arrangements due to the pandemic, professionals now have access to specialized community spaces designed for various industries or interests. Niche coworking spaces offer tailored experiences that promote collaboration within their respective niches. To attract and retain members, these areas often boast state-of-the-art facilities such as fitness centers, gourmet coffee bars, wellness rooms, and more.
Sustainability is becoming increasingly important for coworking spaces, which are implementing eco-friendly measures like energy-saving lighting, waste reduction initiatives, and environmentally friendly construction materials. Technology is also playing an essential role in enhancing the experience of coworkers by integrating smart access controls, Internet of Things devices, advanced security solutions, and other innovative tools into shared workplaces.
Recognizing the significance of diversity and inclusion in modern work environments, niche coworking spaces strive to create inviting atmospheres embracing professionals from diverse backgrounds. Moreover, these shared offices prioritize members’ wellness through rigorous health and safety protocols put in place amidst the COVID-19 pandemic.
IMPORTANT DECISIONS BY THE COMPANY
The challenge faced by the company with the hybrid work model is slower return rates for employees. Despite this, there have been significant deals made between corporations and large enterprises preferring coworking spaces. Businesses are trying to stay on track with the evolving economic landscape and seeking workplaces that cater to their ever-changing needs. Niche coworking areas continue to fill this void, offering tailored experiences that foster collaboration within specific industries or interests.
The hybrid work arrangements and ensuring optimal utilization of shared office spaces. To thrive in today’s market, leaders must prioritize customization, flexibility, adaptable workspace planning, and cost-effective solutions for their clients. Additionally, providing high-quality offerings that extend beyond traditional workspaces, such as wellness programs, premium amenities, environmentally conscious practices, and engaging social experiences, is crucial for success in the niche coworking sector.
HOW COMPANY ENCOURAGES ITS EMPLOYEES
The organization implemented various strategies to foster a positive and productive work environment. These include being courteous, truthful, and encouraging while recognizing staff contributions, allowing flexibility in scheduling, and sharing constructive criticism. By doing so, the organization creates a framework that drives worker engagement and production, resulting in a more effective workforce.
STRATEGIES AND FUTURE ENDEAVOURS
The company is exploring opportunities to expand Its reach by entering into mall spaces and opening up shared offices. This is an innovative approach to attract more clients, especially given the current trend towards hybrid work arrangements. Additionally, considering the state of commercial spaces and finding ways to advance business operations in major metropolitan areas as well as second-tier cities demonstrates your commitment to growth and adaptation.
Expanding into new cities and reaching out to tier-two locations can help meet growing demands in those regions while enhancing headcount to drive business growth.
ADVICE TO THE READERS BY THE MR. MANAS MEHROTRA
The spokesperson narrated that “ By embracing cutting-edge technology and offering bespoke workspaces tailored to individual preferences, clients can position themself to stay ahead of shifting market dynamics and retain satisfied clients”.